Open to opportunities

Mzi Mdila

@mzimdila

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Marketing professional skilled in performance marketing and digital strategy.

South Africa

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What I'm looking for

I am seeking a dynamic role that allows me to leverage my marketing expertise, collaborate with innovative teams, and drive impactful campaigns that foster brand growth and engagement.

I am a marketing professional with a strong background in performance marketing, affiliate management, and digital strategy. My experience includes leading successful campaigns that have generated significant revenue, such as establishing an affiliate marketing program that brought in over $20,000 in just six months. I thrive on leveraging data analysis and digital tools like Meta Ads and Google Ads to drive growth and enhance brand presence.

Throughout my career, I have successfully managed influencer campaigns and collaborated with various brands to create impactful marketing strategies. My role as an Affiliate Marketing Lead at DIV Brands has allowed me to recruit over 100 affiliates and manage substantial budgets for influencer collaborations. I am passionate about building partnerships and fostering brand loyalty, which I believe is essential for long-term success in the marketing landscape.

Experience

Work history, roles, and key accomplishments

Current

Marketing Campaign Manager

Current

Action Change

Jan 2024 - Present (1 year 7 months)

Managed non-profit partnerships and developed strategies that raised over £20,000. Led major campaigns, including Nelson Mandela Day and international partner country projects.

Partnerships Fundraising Campaign Management Google Ads Email Campaigns

Current

Affiliate Marketing Lead

Current

DIV Brands

Jan 2024 - Present (1 year 7 months)

Established affiliate marketing software and recruited over 100 affiliates. Generated over +$20,000 in revenue in the first 6 months of active collaborations.

Affiliate Marketing Affiliate Recruitment Influencer Management Revenue

Store Launch Activation Campaign

CannaAfrica Berea

Oct 2023 - Dec 2023 (2 months)

Conducted market research, developed marketing strategies, and managed a team for a store launch activation campaign. Generated significant sales within the first two weeks.

Market Research Marketing Strategy Team Management

Influencer & UGC Strategist Intern

DIV Brands

Oct 2023 - Dec 2023 (2 months)

Recruited influencers, managed Instagram/YouTube growth, and led content creation for various brands. Focused on developing strategies for user-generated content.

Instagram Growth YouTube Growth Content Creation

Junior Marketing Specialist

Action Change

Jan 2023 - Dec 2023 (11 months)

Managed social media, fundraising campaigns, and secured substantial corporate partnerships. Contributed to significant financial gains for the organization.

Social Media Management Fundraising Partnerships Campaign Management Stakeholder Management

Marketing Intern

Action Change

Aug 2022 - Dec 2023 (1 year 4 months)

Exceeded Key Performance Indicators (KPIs) during the internship period. This strong performance led to a promotion to Junior Marketing Specialist.

KPIs Marketing Support Data Entry

Education

Degrees, certifications, and relevant coursework

IIE Rosebank College

Bachelor in Business Administration, Business Administration

2022 -

Currently pursuing a Bachelor in Business Administration, focusing on core business principles and practices. Expected to complete the degree in 2025.