Open to opportunities

Wade Young

@wadeyoung1

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Full-funnel digital marketer driving paid and organic performance through data-led creativity.

South Africa

Message

What I'm looking for

I seek a role where I can lead full-funnel paid and organic campaigns, collaborate with creative teams, and use analytics to drive scalable growth and measurable ROI.

I am a full-funnel digital marketer who blends creative insight with performance-driven strategy to scale visibility, engagement, and ROI for brands. I translate on-the-ground consumer understanding into digital campaigns across Google, Amazon, and social platforms.

Certified across Google Ads, Amazon Ads, and HubSpot, I plan, launch, and optimize campaigns that deliver measurable growth. I have increased ad ROI by 150% and reduced cost-per-acquisition by 25% through creative experimentation and agile optimization.

My experience ranges from brand activations and experiential marketing to end-to-end paid media management and client servicing, including roles supporting business unit leadership and freelancing for agency and alcohol-brand clients. I collaborate closely with creative teams to produce high-performing visuals and copy that strengthen brand identity.

I am outcomes-focused, comfortable with cross-team coordination, campaign analytics, and community management, and I deliver performance insights that guide strategic decisions and client growth.

Experience

Work history, roles, and key accomplishments

Current

Career Account Manager

Current

Dane Chung Network

Jan 2025 - Present (10 months)

Serves as main client liaison managing end-to-end digital marketing initiatives to promote books and authors, leading Amazon Ads campaigns that increased click-throughs and sales while delivering data-driven performance reports.

Campaign Management performance reporting Social Media Management CRO

Freelance Digital Marketing Specialist

Freelance

Jan 2023 - Jan 2025 (2 years)

Ran full-funnel paid media campaigns across Meta, Google, and TikTok for clients including Pernod Ricard brands, improving engagement and ROI through creative testing, audience insights, and end-to-end campaign management.

Meta Ads Google Ads Media Planning Creative Testing Analytics Community Management

PA to Business Unit Director

OffLimit Communications

Jan 2022 - Jan 2023 (1 year)

Supported the Business Unit Director coordinating campaigns, client communications, CRM tasks and performance tracking, contributing to improved project flow and digital execution capabilities.

Project Coordination Client Servicing Campaign Tracking CRM Management Reporting event support

Brand Ambassador

OffLimit Communications

Jan 2020 - Jan 2022 (2 years)

Promoted FMCG brands through national experiential activations and created social content that connected real-world brand experiences to digital storytelling, driving awareness and engagement.

Experiential Marketing Content Creation Promotion Community Engagement Content Strategy