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Brian Hurley

@brianhurley

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I help medical practices optimize revenue cycles, profitability, and patient encounters.

United States

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What I'm looking for

I'm focused on helping medical practices strengthen revenue cycles, improve profitability, accelerate payments, reduce receivables, and streamline patient encounters.

I'm the President of Alsa Practice Solutions, where I help medical practices improve profitability, get paid faster, reduce receivables and lost profit, and streamline patient encounters.

Previously, I spent more than two decades at Citizens Bank leading development, capacity planning, project management, market administration, and branch operations. I led the conversion of 80 HSBC and 130 investor branches to Citizens branches on time and 30% under a $3.1M project budget.

I bring financial analysis, revenue recognition, process improvement, regulatory compliance, training, and change execution to complex operational challenges. My goal is to help medical practices keep their business as healthy as their patients.

Experience

Work history, roles, and key accomplishments

Current

President

Current

Alsa Practice Solutions

Mar 2025 - Present (1 year 7 months)

As the President of Alsa Practice Solutions, my role is to help medical practices in all aspects of Revenue Cycle Management, including: improving practice profitability, helping practices get paid faster, reducing receivables and lost profit, and streamlining patient encounters.

Revenue Cycle Management Profitability Patient Encounters

Senior Development Manager, VP

Citizens Bank

May 2013 - Apr 2024 (10 years 11 months)

Oversaw creation, delivery, and execution of training programs, communication strategies, and implementation plans for priority projects, managing all facets of planning, tracking, analysis, and reporting. Ensured regulatory compliance to modifications affecting transactional posting order, overdraft fees under Reg E, and mortgage reform revisions. Continuously optimize branch policies, procedures

Microsoft Office Process Mapping Employee Engagement Performance Metrics Professional Skills Public Speaking Strategic Priority Management Business Development Presentation Development Team Management Written Communication Financial Literacy Presentation Skills Corporate Communications Project Management Easily Adaptable Sales Processes Executive Leadership Management Consulting Retirement Solutions Interpersonal Skills Communications Strategy Relationship Building Reporting And Analysis Go To Market Strategy Teamwork Strategy Financial Advisory Office 365 Team Building Business Process Mapping strategic initiatives Management Business Process Improvement Gmail Annual Planning Strategic Communications Customer Engagement Coaching Business Insights Problem Solving Finance Consultative Approach Banking Internal Communications Leadership Development Business Knowledge Operations Sales Financial Analysis Strategic Thinking Customer Satisfaction Sales Strategy Business Planning

Capacity Planning Manager, VP

Citizens Bank

Feb 2012 - May 2013 (1 year 3 months)

★ Served as lead project controller for the launch of a newly formed capacity management process for both Retail and Business Banking including associated reporting and process enhancement.
★ Spearheaded the development of financial reports that aided in business decision-making processes.
★ Tracked performance against estimates as well as reported project performance and raw labor analysis.
★ Col

Project Manager III, VP

Citizens Bank

Apr 2010 - Feb 2012 (1 year 10 months)

★ Maintained a portfolio of projects focused on branch transformations, hours changes, business banking projects, risk management and retention, and facilities distributions throughout the organizational footprint.
★ Executed a variety of changes throughout the organization through complex data analysis resulting in cost savings, maintenance of allocated budget, and achievement of key stakeholder

Market Administration Manager, AVP

Citizens Bank

Jan 2008 - May 2010 (2 years 4 months)

★ Coached and supported a total of six regions within the organization inclusive of 70 banking center locations.
★ Controlled holistic expenses through cost benefit analysis with a focus on salary, overtime, travel, supplies, and discretionary spending.
★ Championed the client experience through collaboration with branch and regional leaders, ultimately resulting in the creation and delivery of sa