Open to opportunities

Asha F

@ashaf

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Dynamic and results-driven marketing executive

United States

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What I'm looking for

Looking for a challenging role that leverages my expertise in driving exponential growth and building high-performing teams, with a focus on customer-centric initiatives and data-driven strategies.

As a seasoned marketing executive, I have a proven track record of driving exponential growth and building high-performing teams across startups and established brands. With a strong background in digital marketing, e-commerce, SaaS, marketplaces, travel, and hardware, I leverage expertise in SEO, SEM, PPC, email marketing, influencer marketing, and social media advertising to drive customer acquisition and retention.

My career is defined by repeatable successes, from launching startups like Cubii, Shiftgig, and Factory Fix to revitalizing established brands such as The Real Real and Golfnow, demonstrating a unique ability to replicate success across diverse industries. My hands-on approach ensures that every growth initiative is meticulously implemented and optimized for maximum impact.

I excel at developing and leading teams that execute customer-centric initiatives with precision, ensuring impactful results that align with business goals. With a strong ability to transform businesses through innovative, data-driven strategies, I consistently deliver 3x to 10x revenue growth and profitability.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth/VP Growth/CMO

Current

Asha Frazier LLC

Jan 2018 - Present (7 years 4 months)

Revitalized B2C marketing for TheRealReal, achieving significant revenue growth and reducing customer acquisition costs. Led the paid social acquisition team and implemented an agile testing framework, resulting in a 4x ROI. Managed high-performing teams and oversaw multi-million-dollar budgets.

B2C Marketing Customer Acquisition Agile Methodologies Data Analysis Team Management Revenue Digital Marketing Paid Social Budget Management ROI Optimization

Head of Growth

GlacierGrid

Dec 2021 - Dec 2022 (1 year)

Accelerated product innovation and transformed marketing functions to create a growth-focused organization. Orchestrated a $19M Series A funding and engineered a 600% increase in marketing-driven SQLs while slashing customer acquisition costs.

Product Innovation Growth Strategy Marketing Automation Lead Generation Team Leadership Data Driven Marketing

Partner & Founder

Hackless

Jan 2017 - Dec 2020 (3 years 11 months)

Managed global teams to drive revenue and user growth across various industries. Achieved significant ROI on marketing spend and spearheaded content marketing initiatives resulting in a 40% increase in website traffic.

Team Management Revenue Digital Marketing Content Marketing SEO Client Engagement Performance Marketing Lead Generation Analytics

1st Hire & Head of Marketing

Cubii

Jan 2016 - Dec 2017 (1 year 11 months)

Led all growth efforts as the first hire, executing marketing campaigns and overseeing P&L activities. Scaled revenue from $0 to a multi-million dollar enterprise while building a marketing team.

Marketing Strategy Scaling Team Building Digital Advertising Email Marketing Customer Engagement Campaign Execution Lead Generation

CMO & Senior Growth Hacker

Golfmiles / Golfnow

Jan 2015 - May 2016 (1 year 4 months)

Led growth for a golf booking engine, designing campaigns targeting loyalty programs and implementing influencer marketing strategies to develop profitable customer acquisition funnels.

Growth Hacking Campaign Development Influencer Marketing Customer Acquisition Loyalty Programs Digital Strategy Partnership Development Market Analysis Brand Management

Head of Marketing

Shiftgig

Jan 2013 - Jan 2016 (3 years)

Led marketing and online customer acquisition, growing revenue from zero to over $60 million. Built and nurtured a team while managing multi-million dollar budgets across various marketing channels.