Matt Habecker

Directed user acquisition and conversion optimization, growing website traffic 52%, new user acquisition 34%, and engaged session conversion 26% while leading M&A marketing integrations and a 10% improvement in overall website conversion.

Owned marketing strategy across Health & Wellness lines and integrations, driving OKR-led improvements that increased conversion rates 63% and achieved 30% lower customer acquisition costs with cross-brand campaigns delivering 100%+ month-one revenue growth.

Led a 15-person growth team and agency partners to expand paid, SEO, SMS, and influencer channels, delivering a 30% increase in organic clicks, 100%+ ROAS on SMS, and $2M attributed ad revenue from a single influencer campaign.

Implemented an enterprise marketing platform and migrations, managing a seven-figure budget to grow paid media revenue 7%, reduce acquisition costs 8%, improve checkout conversion 15%, and increase page speed 25%.

Restructured ecommerce operations and launched site features and A/B testing framework, delivering 302% growth in impressions, 84% increase in high-quality organic traffic, and an 8% lift in site conversion.

Managed ecommerce growth initiatives, achieving 91% revenue growth and 271% session growth through website optimization, social campaign revamps, and paid marketing strategies that increased revenue by 143%.

Led ecommerce transformation and website redesign delivering 167% daily revenue growth, 200% YoY revenue growth, and $10M in incremental revenue while improving desktop conversion 74% and mobile conversion 144%.

Executed marketplace launches and cross-channel campaigns that drove 300% revenue growth and $2M incremental revenue while improving conversion rates 30% and campaign ROI 62%.

Led a six-person team to execute digital growth and merchandising strategies that generated $20M+ incremental revenue and improved customer retention 30% via data-driven insights and site optimization.

Aligned merchandising strategies with business goals, improving cross-selling by 15% through integration of Omniture and Tableau insights to optimize customer engagement.

Developed data-driven merchandising and promotions that increased CTR by 30% across key product categories and supported mobile and web initiatives driving conversion improvements.

Grade: Magna Cum Laude

Master of Business Administration (MBA) completed with Magna Cum Laude honors, focused on business and management coursework.

Bachelor of Science in Business Management and Business Entrepreneurship program covering foundational business principles and entrepreneurship.