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Andrea Garrison

@akg

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Experienced marketing professional driving growth through strategic leadership.

United States

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What I'm looking for

I value opportunities for professional growth, a company culture that fosters creativity and innovation, and the chance to make a significant impact through strategic marketing initiatives.

I am a results-driven marketing professional with expertise in multichannel campaign management, SEO insights, data analytics, and compelling content design. Throughout my career, I have consistently achieved successful user acquisition and revenue growth, making significant contributions to the organizations I've worked with.

Proven success in demand generation and managing key marketing metrics.
Proficient in SEO, SEM tools, and content strategy creation.
Solid background in performance and digital marketing, including paid acquisition channels.
Demonstrated project management skills with experience balancing multiple stakeholders.

Experience

Work history, roles, and key accomplishments

VP GROWTH MARKETING

CHESS.COM

Dec 2021 - Mar 2024 (2 years 3 months)

Propelled the ChessKid division’s membership to exceed 10 million, achieve 60 million Daily Active Users by impactful inbound marketing strategies with SEO, design, social media, events, and content across web and apps.

SEO Inbound Marketing Social Media Content Design Data Analytics

B2B MARKETING

ULTRA CONSULTANTS

Jan 2018 - Sep 2020 (2 years 8 months)

Designed and executed targeted lead-generation campaigns that fueled a robust 10% year-over-year growth for the company. Marketing-generated leads contributing to the closure of over 80% of deals in 2019.

Lead Generation Marketing Campaigns Sales B2B Marketing Data Analytics

MARKETING DIR.

ARBOR SCIENTIFIC

Jun 2016 - Sep 2017 (1 year 3 months)

Managed a sophisticated e-commerce marketing department, orchestrating successful sales campaigns for over 1000 products through the Magento Enterprise platform. Contributed to the successful rebranding of a consulting firm, elevating it to the status of a premier HubSpot agency in the competitive Ann Arbor landscape.

Marketing Campaigns Magento HubSpot

BRAND MARKETER

INGENEX

May 2011 - Jun 2012 (1 year 1 month)

Optimized sales and attendance growth by spearheading the development of a new website, refining branding, and successfully launching the Cinetopia Regional Film Festival.

Branding Event Marketing Digital Marketing Project Management