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Fellisia Robinson

@fellisiarobinson

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Growth Marketing Manager with 9+ years of experience driving revenue.

United States

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What I'm looking for

I am seeking a role that fosters innovation and collaboration, allowing me to leverage my skills in growth marketing to drive impactful results.

I am a Growth Marketing Manager with over 9 years of experience in driving revenue through full-funnel optimization and lifecycle strategy. My expertise lies in conversion-focused UX, where I have successfully delivered over $62 million in revenue and increased engagement by 35% year-over-year through data-driven campaigns and conversion rate optimization (CRO).

Throughout my career, I have worked with various organizations, including American Express and BCBGMAXZARIA, where I implemented strategies that significantly improved user engagement and retention. My approach combines performance analytics with creative marketing strategies, allowing me to align web, email, and social narratives into cohesive lifecycle strategies that resonate with users and drive results.

I thrive in collaborative environments, working closely with cross-functional teams to identify funnel friction and enhance user experiences. My passion for growth marketing is matched only by my commitment to continuous learning and adapting to the ever-evolving digital landscape.

Experience

Work history, roles, and key accomplishments

Freelance Growth & Content Marketing Consultant

Independent Consultant

Mar 2024 - Jan 2025 (10 months)

Increased email list by 42% within 12 weeks using segmented pop-ups, optimized lead magnets, and behavior-triggered flows that matched user intent. Boosted CTR by 15% in two months by A/B testing hero layouts, CTA hierarchy, and messaging frameworks across high-traffic landing pages.

Conversion Rate Optimization A B Testing Lead Generation Email Marketing SEO

Sr. Site Marketing Analyst

American Express

May 2022 - Jan 2024 (1 year 8 months)

Delivered $62M+ in revenue and 37K+ applications by combining SEO-driven content, CRO testing, and UX enhancements across landing page. Increased engagement by 35% YoY by optimizing Card Member journeys, testing content variants, and applying behavioral segmentation strategies.

SEO CRO UX Enhancements Segmentation Data Analysis Funnel Optimization

Site Merchandise Manager

BCBGMAXZARIA

Oct 2021 - May 2022 (7 months)

Boosted product page engagement by 25% using behavioral segmentation & performance informed content layouts. Launched SEO-informed landing pages for seasonal collections, improving discoverability and aligning with user search behavior.

Segmentation Content Layouts SEO Landing Page Optimization UX User Flows

eCommerce Manager

Onia & Shop We Wore What

Nov 2019 - Jul 2020 (8 months)

Managed 3 monthly launches across 2 DTC brands by coordinating full-funnel content, campaign timelines, and go-to-market strategies. Increased post-purchase engagement by 20% within 3 months by optimizing email confirmations, product education flows, and loyalty touchpoints.

DTC Marketing Campaign Management Go To Market Strategy Email Marketing

Associate eCommerce Merchandiser

Global Brands Group

Jan 2018 - Nov 2019 (1 year 10 months)

Launched 5 eCommerce sites in 18 months for wholesale-to-DTC brands by managing content uploads, taxonomy, and digital merchandising operations. Improved product visibility by 30% through page layout optimization, internal linking, and SEO-informed collection strategies.

Content Management Page Layout Optimization Internal Linking SEO Taxonomies

Education

Degrees, certifications, and relevant coursework

Marist College

Bachelor of Arts, Communication

Grade: Cum Laude

Graduated Cum Laude with a Bachelor of Arts in Communication. Focused on Marketing & PR, gaining expertise in communication strategies and public relations.