Neil Parker
@neilparker
Senior marketing and digital marketing generalist with 18 years of progressive experience.
What I'm looking for
As a seasoned marketing professional with 18 years of experience, I have developed a strong background in digital marketing strategy, team leadership, demand generation, and integrated marketing. My expertise lies in building scalable marketing operations, processes, and strategies to optimize integrated marketing. I have a proven track record of driving revenue growth, increasing website traffic, and improving product adoption.
Throughout my career, I have worked with various industries, including B2B, SaaS, B2C e-commerce, and commercial real estate marketing. My skills in digital marketing strategy, team leadership, and demand generation have enabled me to drive business growth and improve marketing ROI.
I am a results-driven professional with a passion for creative and innovative problem-solving. I thrive in fast-paced environments and am always looking for opportunities to leverage my skills and experience to drive business success.
Experience
Work history, roles, and key accomplishments
Sr. Director, Sales Operations
Bython
Oct 2023 - May 2024 (7 months)
Transitioned into the sales operations director role to facilitate the client sales cycle and sales team through process development, technology management and implementation, and marketing collaboration.
Sr. Director, Marketing /Product Marketing
Bython - Global B2B Demand and Lead Generation Marketing Par
Dec 2021 - Oct 2023 (1 year 10 months)
Hired to develop and execute GTM, integrated marketing & brand strategy including brand management, product marketing strategies for SaaS platform.
Field Marketing and Lead Generation Manager (Contract)
Duo Security - Global Cyber Security Company
Aug 2021 - Nov 2022 (1 year 3 months)
Role consisted of designing and implementing customized performance marketing campaigns aimed at generating demand and leads for cybersecurity SaaS products & services.
E-Commerce Marketing Manager (Contract)
NRS World - #1 Western E-Commerce Store in the US
Jan 2021 - Aug 2021 (7 months)
Hired to focus on improving e-commerce marketing and increase sales through NRSWorld.com through cross-functional partnerships with internal marketing and buying teams and external agency vendors.
Marketing Operations Manager, North America
IWG plc - Global Co-working & Workspace Solutions
Sep 2018 - Feb 2020 (1 year 5 months)
Hired to lead the North American marketing team. Designed, developed & implemented GTM annual and quarterly national, regional, and local integrated digital marketing strategy & branding including new co-working office product launch & office grand opening events.
Marketing Manager
Shoebacca.com - Footwear and Apparel E-Commerce
May 2017 - Aug 2018 (1 year 3 months)
Developed & managed national integrated, B2C e-commerce and brand marketing and new product launch.
Brand Marketing Manager
J&P Cycles - Powersports E-Commerce & Retail
Aug 2015 - Mar 2017 (1 year 7 months)
Developed & managed national integrated brand marketing and experiential event strategy.
Education
Degrees, certifications, and relevant coursework
Neil hasn't added their education
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