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Anna Khachatryan

@annakhachatryan

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Growth-focused business development manager with 9+ years in IT sales and digital marketing.

Armenia

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What I'm looking for

I am seeking a growth-oriented role where I can lead business development and marketing initiatives, use data-driven strategies to increase revenue, and build long-term client partnerships in an innovative, collaborative company.

I am a growth-focused business development specialist with over nine years' experience in IT sales, custom software, and digital marketing. I drive the full business development cycle—from market research and lead generation to strategy execution and deal closing—while building long-term client relationships and delivering measurable revenue growth.

My expertise includes LinkedIn outreach, email marketing, SEO, SMM, content creation, campaign analytics, and PR; I have led business development and marketing teams across software outsourcing and product companies, planned and executed inbound and outbound strategies, and implemented data-driven campaigns that improved lead flow and sales performance.

Experience

Work history, roles, and key accomplishments

Current

Senior Business Development Manager

Current

Milies

Jan 2024 - Present (1 year 8 months)

Conduct market research and analysis to identify new business opportunities, lead sales calls and nurture client relationships, and create email marketing campaigns that advance leads through the sales funnel.

Business Development Market Research Email Marketing Client Relationship Management Sales Strategy Content Marketing CRM

Business Development Executive

CodeRiders

Jan 2018 - Dec 2023 (5 years 11 months)

Planned short- and long-term business development strategy, presented company solutions at meetings and events, and executed inbound and outbound marketing initiatives including SEO and social media campaigns.

Business Development SEO Inbound Marketing Outbound Sales Presentations)Google Analytics

Marketing Specialist

Margasoft Corp

Jan 2016 - Dec 2017 (1 year 11 months)

Supported marketing initiatives by implementing SEO strategies, producing social media content and press releases, and contributing ideas for lead-generation campaigns.

SEO Content Creation Social Media Personal Branding Analytics

Head of Marketing

Margasoft Corp

Jan 2016 - Dec 2017 (1 year 11 months)

Led marketing campaigns and SEO/SMM efforts, managed lead flows and sales funnels, and conducted email and LinkedIn outreach to promote company software in the USA.

Marketing Strategy SEO Sales Outreach Lead Management Campaign Analysis CRM Public Relations

Journalist / Correspondent

TheArmenians.am

Jan 2016 - Dec 2017 (1 year 11 months)

Conducted interviews, produced and proofread articles, coordinated with photographers, and translated content into English for a Pan-Armenian media platform.

Interviewing Reporting Writing Editing Translation Proofreading Content Production

Correspondent

Mediamax.am

Jan 2016 - Dec 2016 (11 months)

Researched and covered news stories, wrote and translated articles, and proposed story ideas for an online news resource.

Reporting Writing Translation Interviewing Editing Journalism

PR Manager

Film Production Company

Jan 2015 - Dec 2015 (11 months)

Managed PR and marketing for film projects by preparing festival application packages, writing press releases and website articles, and organizing promotional events.

Public Relations Event Coordination Copywriting Festival Submissions Translation

Correspondent

Aravot

Jan 2013 - Dec 2015 (2 years 11 months)

Researched and wrote news articles, conducted interviews, and covered stories for a newspaper and website.

Reporting Interviewing Editing Journalism Translation

Education

Degrees, certifications, and relevant coursework

Yerevan State University of Languages and Social Sciences after V. Brusov

Master's degree, Information and Public Communication Technologies (PR)

2016 - 2018

Activities and societies: Analyzed marketing and SEO campaigns; planned and executed meetings and events; researched B2B marketing trends.

Master's degree from the Faculty of Information and Public Communication Technologies (PR) focusing on public communication, marketing, and SEO/analytics.

Yerevan State University of Languages and Social Sciences after V. Brusov

Bachelor's degree, Intercultural Communication and International Journalism

2012 - 2016

Activities and societies: Conducted and analyzed SEO and SMM campaigns; managed lead flows and sales funnels; performed email and LinkedIn outreach.

Bachelor's degree from the Faculty of Intercultural Communication and International Journalism with coursework in journalism, communication, and digital media.