Open to opportunities

Karine Gharibyan

@karinegharibyan

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Digital marketing specialist driving product launches, community growth, and measurable SEO results.

Armenia

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What I'm looking for

I’m looking for a role where I can own go-to-market and growth—combining product marketing, SEO, social/community strategy, and performance tracking to deliver measurable results with strong cross-functional collaboration.

I’m a digital marketing specialist focused on turning technical product updates into clear, user-facing stories. At Layerswap, I develop social media strategies and own go-to-market for new features and the TRAIN Protocol launch.

I coordinate end-to-end campaigns with partners and communities across Twitter, Discord, and Telegram—running Galxe/Layer3 campaigns from A to Z with 30k+ participants. I also lead community engagement through live Q&As and incentivized feedback, while working with influencers/KOLs and tracking performance via UTMs.

My background blends performance and growth: I implement SEO best practices, run paid ads, and use AI tools (Midjourney, ChatGPT, Claude) to speed up visuals and copy. Earlier roles delivered 2x–3x organic traffic growth through link building and off-page SEO, plus data-driven A/B testing for email campaigns.

Experience

Work history, roles, and key accomplishments

Social Media Specialist

Enterprise Incubator Foundation

Feb 2024 - Jun 2024 (4 months)

Developed and executed social media strategies for EIF initiatives and projects, creating video content for EIF and its programs. Implemented Meta paid ads and collaborated with influencers on a Sololearn campaign targeting 10,000 Armenians to join the online learning community.

Content Strategy Video Content Creation Meta Ads Influencer Marketing Campaign Management Competitive Benchmarking