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Vika Hayrumyan

@vikahayrumyan

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Marketing specialist at Armenia Travel, shaping tourism campaigns and destination-focused video production.

Armenia

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At Armenia Travel, I develop marketing strategies for inbound and outbound tourism across international markets. I manage multilingual social media and digital advertising campaigns, and shape destination-focused content from concepts and scripts through production.

As Marketing Team Lead at Armenian Auto Show, I led the marketing strategy and execution for Armenian Auto Show 3.0, coordinating promotion across digital, PR, influencer, partner, content, and offline channels.

At ACBA Trade LLC, I developed a marketing and PR strategy for the company’s new E-commerce platform and coordinated campaigns across email, social media, search, content, and affiliate marketing. My experience also includes event marketing, brand development, and marketing and sales work at Team2B, Elevate Marketing Agency, Zegashop Inc., and Fidem LLC.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Armenia Travel

Oct 2026 - Present (1 month)

Develop and implement marketing strategies for inbound and outbound tourism across international markets. Manage multilingual social media platforms and execute digital advertising campaigns.

Marketing Strategy Social Media Management Digital Advertising Meta Ads Google Ads Content Strategy Video Production Influencer Marketing KPI Analysis Campaign Optimization

Current

Marketing Team Lead

Current

Armenian Auto Show

Apr 2025 - Present (1 year 7 months)

Led end-to-end marketing strategy for Armenian Auto Show 3.0, overseeing digital, PR, influencer marketing, partnerships, and content. Directed large-scale awareness and visitor acquisition campaigns.

Marketing Strategy Digital Marketing PR Influencer Marketing Partnerships Content Strategy Campaign Management Brand Positioning

Marketing Team Lead

Team2B

Mar 2024 - Sep 2026 (2 years 6 months)

Develop and execute marketing strategies aligned with company goals. Lead and mentor the marketing team and monitor campaign effectiveness.

Marketing Strategy Team Leadership Campaign Management Performance Monitoring

Reporting

Marketing Specialist

Real Marketing

May 2025 - Mar 2026 (10 months)

Participated in planning and execution of large-scale concerts and entertainment events. Organized collaborations with well-known artists and developed marketing strategies for events.

Event Marketing Event Planning Collaboration Marketing Strategy Social Media Digital Advertising Content Creation PR Influencer Marketing

Marketing Coordinator

ACBA Trade LLC

Nov 2023 - Mar 2024 (4 months)

Developed and executed comprehensive marketing and PR strategy for an e-commerce platform. Coordinated marketing outsourcing companies and oversaw multi-channel campaigns.

Marketing Strategy PR Ecommerce Email Marketing Social Media SEM Content Marketing Affiliate Marketing

Cross Functional Collaboration

KPI Analysis

Marketing Specialist

Elevate Marketing Agency

Jan 2022 - Jan 2024 (2 years)

Drove brand awareness and market positioning through integrated marketing campaigns. Developed and managed marketing and sales budgets.

Brand Awareness Integrated Marketing Digital Marketing Social Media Event Marketing PR Budget Management ROI Analysis

Head of Marketing and Sales

Zegashop Inc.

Jan 2021 - Jan 2024 (3 years)

Collaborated with cross-functional teams to align marketing and sales efforts. Utilized data analytics and market research to optimize performance and ROI.

Marketing Strategy Sales Strategy

Cross Functional Collaboration

Data Analysis Market Research ROI Optimization

Business Development Executive

Fidem LLC

Jan 2020 - Dec 2023 (3 years 11 months)

Developed and executed strategic marketing and sales plans to drive business growth. Led a team of marketing and sales professionals and identified market trends.

Business Development Marketing Strategy Sales Strategy Team Leadership Market Research Competitive Analysis