Open to opportunities

viktoria gabrielyan

@viktoriagabrielyan

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Marketing specialist with 5 years in B2B SaaS, driving full-funnel demand generation.

Armenia

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What I'm looking for

I am seeking a mid-level marketing role where I can lead ICP-driven, full-funnel campaigns, collaborate cross-functionally, scale demand generation, and leverage automation to drive measurable growth.

I am a marketing specialist with five years' experience in B2B SaaS, focused on product marketing, demand generation, and end-to-end campaign management across email, paid media, social, and web channels.

I have led ICP-driven, data-informed campaigns for LATAM, Europe, and Russia, optimized budgets and testing, and collaborated closely with product, sales, and marketing to craft customer-focused messaging for complex AI and enterprise technology.

I am proficient with HubSpot, Salesforce, LinkedIn Sales Navigator, Google Ads, and marketing automation tools, and I bring a proactive, trainer-ready approach to streamline outreach and improve conversion through CRO and strong cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Current

Campaign Manager

Current

ScaleboX

Sep 2025 - Present (4 months)

Manage ICP-driven, full-funnel campaigns across LinkedIn, email, social and web for LATAM, Europe, and Russia, optimizing budget, targeting and creative to drive launches and conversions.

Campaign Management HubSpot Salesforce LinkedIn Ads Email Marketing Paid Media CRO KPI Tracking

Current

Digital Marketing Trainer

Current

Sovorir.IT

Nov 2024 - Present (1 year 2 months)

Deliver training in digital marketing topics including campaign setup, automation, and performance optimization to improve team capability and campaign outcomes.

Training Content Marketing Marketing Automation HubSpot Salesforce Email Marketing PPC SEO

Lead Generation Specialist

Grid Dynamics

Dec 2024 - Aug 2025 (8 months)

Identify and research potential clients using LinkedIn, Apollo and Sales Navigator, maintain CRM records and optimize lead generation processes based on performance data.

Lead Generation LinkedIn Sales Navigator Apollo Salesforce HubSpot CRM Management Research Qualification

Digital Marketing Specialist

Global Marketing and Distribution

May 2023 - Oct 2024 (1 year 5 months)

Developed and managed digital advertising strategies, audience targeting, ad creative and automated campaigns, and optimized paid media to improve acquisition and conversions.

Paid Media Google Ads Audience Targeting Marketing Automation Analytics Email Marketing Copywriting

Team Assistant

Synergy International Systems

Apr 2018 - May 2021 (3 years 1 month)

Served as point of contact for clients and vendors, organized records and facilitated cross-department communication to ensure smooth team operations.

Office Administration Coordination Documentation