viktoria gabrielyan
@viktoriagabrielyan
Marketing specialist with 5 years in B2B SaaS, driving full-funnel demand generation.
What I'm looking for
I am a marketing specialist with five years' experience in B2B SaaS, focused on product marketing, demand generation, and end-to-end campaign management across email, paid media, social, and web channels.
I have led ICP-driven, data-informed campaigns for LATAM, Europe, and Russia, optimized budgets and testing, and collaborated closely with product, sales, and marketing to craft customer-focused messaging for complex AI and enterprise technology.
I am proficient with HubSpot, Salesforce, LinkedIn Sales Navigator, Google Ads, and marketing automation tools, and I bring a proactive, trainer-ready approach to streamline outreach and improve conversion through CRO and strong cross-functional collaboration.
Experience
Work history, roles, and key accomplishments
Campaign Manager
ScaleboX
Sep 2025 - Present (4 months)
Manage ICP-driven, full-funnel campaigns across LinkedIn, email, social and web for LATAM, Europe, and Russia, optimizing budget, targeting and creative to drive launches and conversions.
Digital Marketing Trainer
Sovorir.IT
Nov 2024 - Present (1 year 2 months)
Deliver training in digital marketing topics including campaign setup, automation, and performance optimization to improve team capability and campaign outcomes.
Lead Generation Specialist
Grid Dynamics
Dec 2024 - Aug 2025 (8 months)
Identify and research potential clients using LinkedIn, Apollo and Sales Navigator, maintain CRM records and optimize lead generation processes based on performance data.
Digital Marketing Specialist
Global Marketing and Distribution
May 2023 - Oct 2024 (1 year 5 months)
Developed and managed digital advertising strategies, audience targeting, ad creative and automated campaigns, and optimized paid media to improve acquisition and conversions.
Team Assistant
Synergy International Systems
Apr 2018 - May 2021 (3 years 1 month)
Served as point of contact for clients and vendors, organized records and facilitated cross-department communication to ensure smooth team operations.
Education
Degrees, certifications, and relevant coursework
Simurg University
Psychology
2022 -
Studied Psychology at Simurg University beginning in March 2022.
French University of Armenia
Bachelor’s Degree, Marketing
2020 - 2024
Completed a Bachelor's Degree in Marketing at the French University of Armenia from 2020 to 2024.
Armenian Code Academy
Certificate, Digital Marketing
2022 - 2023
Completed a Digital Marketing alumni course at Armenian Code Academy from October 2022 to February 2023.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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