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Anjali Singh

@anjalirs66

Program Manager with 5+ years of experience driving growth, scaling operations & leveraging data, automation & AI to solve business problems & drive r

India

Message

What I'm looking for

I'm looking to lead growth, strategy, operations, or product programs where I can improve customer journeys, optimize funnels, launch initiatives, and use data and AI-powered automation to deliver measurable business outcomes.

I've launched and scaled growth programs at SolarSquare and Masters' Union, improving acquisition efficiency, conversion, and operational visibility. At SolarSquare, I reduced cost per qualified lead by 20%, improved conversion efficiency by 15%, and cut lead leakage by 12% through qualification optimization, funnel audits, and VOC analysis.

At Masters' Union, I launched four hybrid programs that contributed ₹3.5 Cr in revenue, increased lead-to-enrollment conversion by 18%, and drove 2.5x top-of-funnel growth through GTM planning, CRM workflows, and multi-channel campaigns. I also led a six-member cross-functional team spanning Marketing, Product, Admissions, and Tech.

I've also supported product GTM at SAWO Labs and led large-scale nutrition and health programs at Tata Trusts, impacting more than 200K beneficiaries. I use data, customer insights, AI-enabled tools, and workflow automation to make complex programs more effective.

Experience

Work history, roles, and key accomplishments

Program Manager – Growth

SolarSquare

Feb 2026 - Jul 2026 (5 months)

Led onboarding of a new pre-sales qualification vendor and streamlined qualification workflows, contributing to a 10% reduction in Customer Acquisition Cost (CAC). Reduced Cost per Qualified Lead (CPQL) by 20% through lead qualification optimization, vendor performance management, and process improvements.

Program Management Vendor Management Process Optimization Lead Qualification Funnel Analysis Voice Of Customer

Program Manager – Strategy & Growth

Masters’ Union

Sep 2022 - Jul 2025 (2 years 10 months)

Spearheaded the launch of 4 new hybrid programs from concept to execution, contributing ₹3.5 Cr in revenue through competitive analysis, GTM planning, and operational design. Increased lead-to-enrollment conversion by 18% by optimizing CRM workflows, user journey mapping, and personalized lead nurturing.

Program Management GTM Strategy CRM Marketing Automation Data Analysis Cross functional Leadership Reporting

Associate Product Manager (Product Operations)

SAWO Labs

Feb 2022 - Jul 2022 (5 months)

Supported product GTM and onboarding strategy for new feature rollouts in coordination with Product, Marketing, and Success teams. Designed and implemented a video-led customer enablement strategy, increasing product adoption by 30%.

Product Management GTM Strategy Customer Onboarding Product Adoption UX

District Lead

Tata Trusts

Jul 2018 - Jul 2019 (1 year)

Led a 32-member field team across 2 districts to execute inter-departmental nutrition programs with health, education, and social welfare stakeholders. Spearheaded field implementation of India’s flagship nutrition and health initiatives, directly impacting 200K+ beneficiaries across two underserved districts.

Program Management Team Leadership Stakeholder Management Community Engagement Monitoring and Evaluation