Sarin Siraj

I’ve built my career at the intersection of strategy, growth, program management, and 0→1 business building, working across high-growth companies including Ola Electric, BYJU’S, upGrad, and Simplilearn, along with independent consulting. My experience spans the entire journey from identifying an opportunity and shaping the strategy to building the operating model, aligning cross-functional teams, and driving execution at scale.

At Ola Electric, I’ve led several strategic and technology-led initiatives, including launching the Food category on ONDC, developing a Mobility SaaS business model, and creating dynamic pricing and commission frameworks. These initiatives involved working across product, technology, operations, commercial teams, and external stakeholders to take new ideas from concept to execution.

At BYJU’S, I was involved in scaling BTC to 300+ centres while driving multiple transformation and growth initiatives. Through automation, process redesign, and customer-focused interventions, I contributed to a 23% improvement in customer renewals, 18% improvement in sales conversion, 10% improvement in NPS, and 12% improvement in CSAT. I’ve also led large commercial organisations, including 150+ Education Counsellors and 10 Business Development Managers, with responsibility for ₹1 Cr+ in weekly revenue.

Beyond operating roles, I currently work with AI, SaaS, marketplace, CRM, and consumer businesses through independent consulting. I help businesses tackle challenges around product-market fit, GTM strategy, monetization, pricing, AI adoption, product strategy, and early-stage scaling.

What I enjoy most is solving ambiguous, high-impact business problems—bringing together strategy, data, technology, and execution to turn an opportunity into a scalable business. My strength lies in moving comfortably between high-level strategic thinking and hands-on execution, while keeping the focus on measurable business outcomes.