Open to opportunities

Alex Medeiros

@alexmedeiros

Self-taught digital marketing and analytics professional using tracking, experimentation, and dashboards to drive decisions.

Switzerland

Message

What I'm looking for

I’m looking for a digital marketing analytics role where I can own tracking/tagging, build dashboards with SQL, run A/B tests, and help teams solve real problems with technology—combining precision, experimentation, and continuous learning.

I’m a self-taught, resilient and antifragile digital marketer who enjoys learning and helping companies solve problems using technology. I’m Brazilian and passionate about tech, innovation, and digital marketing—especially where data, experimentation, and execution work together.

In recent roles (Geneva-Switzerland to Lisbon-Portugal), I’ve owned tagging and tracking through tools like Adobe Launch/Google Tag Manager, and worked on analytics ecosystems including Adobe XDM (Analytics, CJA, Target) and Google Analytics 4. I’m comfortable translating technical requirements, validating implementations, and keeping instrumentation reliable.

I also focus on turning data into action: building dashboards and reports with Metabase using SQL, implementing A/B experiments, and auditing marketing and analytics results. Across campaigns, I’ve supported Facebook/Google/Twitter ad execution and optimization, always connecting measurement to performance.

Beyond analytics, I bring end-to-end marketing experience, from landing-job marketing and persona/content planning to CRM and customer success—using email/SMS/call-center retention and captation strategies. I value SAFE/AGILE project management and clear documentation so teams can move fast without losing accuracy.

Experience

Work history, roles, and key accomplishments

Current

Tagging and Tracking Specialist

Current

MSC Cruises

Nov 2023 - Present (2 years 8 months)

Responsible for analytics/measurement setup and technical requirements, including tagging and tracking using Adobe and Google tools. Supports data analysis and auditing and project management using SAFE/Agile.

Adobe Analytics Adobe CJA Adobe Target Google Tag Manager Technical Requirements Project Management SAFe Agile Data Analysis Data Auditing

Marketing Data Analyst

SwissBorg

May 2022 - Oct 2023 (1 year 5 months)

Implemented and analyzed A/B experiments and built dashboards and reports using SQL. Managed analytics migration to GA4 and supported paid media campaign tracking across Google/Facebook/Twitter.

A B Testing SQL Metabase Google Tag Manager Facebook Ads Google Ads Twitter Ads Data Analysis

Digital Analyst

BCA - British Car Auction

Nov 2021 - May 2022 (6 months)

Built reports and dashboards and supported SQL querying for reporting. Implemented and managed tags in Adobe Launch and implemented dashboards in Adobe Analytics.

SQL Queries Tag Implementation Tag Management Dashboarding Adobe Analytics

Digital Analyst

Mercedes-Benz.io

Dec 2020 - Nov 2021 (11 months)

Built dashboards and reports, validating analytics implementations and enabling SQL-based reporting. Supported analytics implementation checks and reporting.

Dashboarding SQL Validation

Web Analyst

BNP Paribas

Oct 2019 - Dec 2020 (1 year 2 months)

Implemented and managed tags in Adobe Launch and delivered dashboard implementations in Adobe Analytics. Conducted A/B testing in Adobe Target and documented and catalogued analytics tools.

Tag Implementation Tag Management Dashboarding Adobe Analytics A B Testing Adobe Target Documentation

Marketing Specialist

LandingJobs

Aug 2019 - Sep 2019 (1 month)

Implemented and managed tags and contributed to go-to-marketing strategy planning. Worked on persona elaboration, content planning, and Facebook ads campaigns.

Tag Implementation Tag Management Go To Market Strategy Content Planning Facebook Ads

Chief of Marketing Officer

Conﬁgr

Apr 2017 - Jun 2019 (2 years 2 months)

Led go-to-market strategy planning and implemented/optimized digital ad campaigns. Supported CRM/relationship management software strategy, pre-sales/sales/customer success execution, co-marketing/partnership initiatives, and metrics dashboard implementation.

Go To Market Planning Facebook Ads Google Ads Customer Relationship Management Pre Sales Sales Customer Success Co Marketing Partnerships

Digital Media Planner

LinkBiz Marketing de Performance

Jan 2017 - Apr 2017 (3 months)

Optimized PPC campaigns and supported briefing analysis for campaign planning. Managed media planning and tracking/monitoring tag implementation for Google Ads and Facebook ads.

Briefings Google Ads Facebook Ads Media Planning Tag Implementation

Digital Marketing Analyst

IESB University Center

May 2014 - Dec 2016 (2 years 7 months)

Implemented CRM strategies focused on retention and captation using email, SMS, and call center workflows. Managed social media content and customer success activities, supported video production and online chat operations, and trained call center teams.

CRM Implementation Retention Capture Strategy Email SMS Call Center Social Media Content Production Customer Success Video Production Call Center Training Strategy Development

Education

Degrees, certifications, and relevant coursework

NOVA FCSH (Faculty of Social Sciences and Humanities)

Master's degree, New Media and Web Practices

2018 - 2020

Postgraduate master’s-level studies in New Media and Web Practices, building specific technological and creative skills in the context of migration to digital.

IESB University Center

Master of Business Administration (MBA), Digital Marketing and Communication

2014 - 2016

MBA focused on selecting and implementing marketing and digital communication strategies and tools.

IESB University Center

Undergraduate studies, Multimedia Production

2012 - 2014

Undergraduate studies in Multimedia Production focused on creation of audiovisual content and execution of media projects, including strategy development and implementation.