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Lasse Pitkäniemi

@lassepitkniemi

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Data manager with expertise in marketing analytics and statistics.

Switzerland

Message

What I'm looking for

I seek a role that fosters innovation and allows for impactful data-driven decision-making.

I am a data manager with a strong background in marketing analytics, experimentation, and statistics. My career has been marked by a proven track record in executing consulting engagements and developing marketing measurement frameworks. I excel in leading cross-functional teams to optimize business performance and am adept at translating complex data into actionable insights that drive corporate strategy and decision-making.

In my current role as Head of Data & Business Intelligence at Symactiv, I designed and implemented a company-wide data strategy that increased data accessibility by 10%. My experience also includes analyzing economic and sales data to develop predictive models with 90% accuracy and launching data-driven digital ad campaigns that improved conversion rates by 15%. I am passionate about leveraging data to enhance business outcomes and am committed to continuous improvement in my field.

Experience

Work history, roles, and key accomplishments

Current

Head of Data & Business Intel

Current

Symactiv

Jan 2025 - Present (4 months)

Led the design and implementation of a company-wide data strategy, enhancing data accessibility and optimizing marketing and operational tracking. Developed customer segmentation models and built business intelligence platforms for real-time insights into performance.

Data Strategy Customer Segmentation Business Intelligence Marketing Optimization Team Leadership Operational Tracking Data Access Performance Metrics Cross Functional Collaboration Analytics

Current

Principal

Current

Long Cape Professional Services

Feb 2008 - Present (17 years 3 months)

Analyzed economic and sales data to develop predictive models with high accuracy. Executed data-driven digital ad campaigns and optimized ad performance, significantly increasing conversion rates.

Data Analysis Digital Advertising Performance Optimization Google Ads Market Trends Sales Forecasting Campaign Management Data Driven

Partner

Kennedy Research Reports

Jan 2021 - Jun 2023 (2 years 5 months)

Built a proprietary database to enhance market analysis efficiency and developed market segmentation models, improving targeting precision. Launched automated dashboards for real-time tracking of business metrics.

Database Development Market Segmentation Power BI Metrics Data Automation Competitive Intelligence Market Analysis Data Visualization

Sr. Director, Research

ALM Global

Jan 2014 - Jul 2020 (6 years 6 months)

Co-managed a significant business unit, ensuring KPI and EBITDA targets were met. Oversaw marketing strategies and developed a data strategy that enhanced data monetization potential.

KPIs Marketing Strategy Monetization Team Leadership Financial Analysis Stakeholder Management Corporate Strategy

Director, Market Research

BNA Bloomberg

May 2010 - Dec 2014 (4 years 7 months)

Streamlined data operations to reduce production costs and established quality control standards that improved data accuracy. Developed forecasting models for business planning and market analysis.

Data Operations Quality Control Data Quality Forecast Modelling Business Planning Market Analysis Strategic Planning

Associate, Research

Kennedy Information

Apr 2009 - May 2010 (1 year 1 month)

Conducted quality control on corporate data assets and launched surveys to analyze and interpret results. Authored pricing studies to support market research initiatives.

Quality Control Data Analysis Survey Design Market Research Research Management Statistical Analysis Reporting Research Methodologies

Education

Degrees, certifications, and relevant coursework

Abo Akademi University

Master of Science, Political Science

2002 - 2007

Finnish Coimbra Group University with over 1,000 employees, offering education in humanities, science, engineering, social sciences, business and economics.

Abo Akademi University

Bachelor of Science, International Marketing

2002 - 2007

Finnish Coimbra Group University with over 1,000 employees, offering education in humanities, science, engineering, social sciences, business and economics.

Abo Akademi University

Bachelor of Science, Computer Engineering

2002 - 2007

Finnish Coimbra Group University with over 1,000 employees, offering education in humanities, science, engineering, social sciences, business and economics.