Madalena Rolo
@madalenarolo
I build data-driven digital campaigns that grow engagement and conversions.
SwitzerlandWhat I'm looking for
I've delivered integrated digital marketing work for Vodafone B2B through Inetum, ISDIN, and GSK, turning campaign data into practical actions. At GSK, I generated 150+ qualified leads monthly, improved GSKpro user retention by 28%, and increased email open rates by 32% through A/B testing.
I've also supported product launches, social content, web optimization, and healthcare professional targeting. At ISDIN, my campaigns contributed to a 12% sales uplift while social strategy increased engagement by 25% and followers by nearly 30% in eight months.
Experience
Work history, roles, and key accomplishments
Digital Marketing Consultant
Inetum
Nov 2024 - Sep 2025 (10 months)
Defined and implemented strategic web marketing plans, enhancing online engagement. Managed end-to-end digital marketing campaigns, from content collection to layout and launch, and analysed performance metrics to optimise results.
Education
Degrees, certifications, and relevant coursework
Nova IMS (Information Management School)
Post Graduation, Data Driven Marketing
2022 - 2023
Post Graduation in Data Driven Marketing from Nova IMS.
Tech stack
Software and tools used professionally
Availability
Location
SwitzerlandAuthorized to work in
Job categories
Skills
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