At AVISIA, I work on assignment at Stellantis within the Data Driven Marketing Team. I support web analytics and audience definition, and validate and monitor the site-centric tracking plan.
Previously at OMD, I supported tracking and web analytics for E.Leclerc, including automated dashboards in Google Analytics and Looker Studio, and trained business teams on digital tools. For Renault France, I worked on ad-centric and site-centric tracking, campaign setup in Campaign Manager 360, reporting, and optimisation.

