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Sveva Coltellacci

@svevacoltellacci

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Head of Performance Marketing at Pro Web Consulting, Cerved Group; grew portfolio revenue 40% YoY and cut CPA 20%.

Switzerland

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What I'm looking for

I'm willing to relocate and am looking for a role where I can lead performance marketing and multi-market growth.

Senior Performance Marketing leader with 12+ years owning €12M+ media budgets, 15-person teams, and multi-market growth across B2B/B2C accounts in Italy and EMEA. Proven impact includes 40% YoY portfolio revenue growth, 20% CPA reduction, and full-funnel attribution leadership across Google Ads, Meta, LinkedIn, and GA4. Head of Performance Marketing at Pro Web Consulting (Cerved Group), with full budget ownership across 50+ accounts, delivering 40% YoY portfolio revenue growth while cutting average CPA by 20%. Expert in Google Ads, Meta Ads and LinkedIn Ads, with strong command of GA4, multi-touch attribution, ROAS and conversion rate optimisation. Skilled at managing agencies and senior stakeholders across markets, translating campaign data into clear decisions for non-technical audiences. Google Premier Partner and Semrush Ambassador. Based in Chiasso (CH) with a Swiss C permit, willing to relocate.

Experience

Work history, roles, and key accomplishments

Current

Head of Performance Marketing

Current

Pro Web Consulting, Cerved Group

Jan 2018 - Present (8 years 9 months)

Leads a 15-person team managing €12M+ in annual media spend across 50+ B2B/B2C accounts, owning paid media strategy across Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube, Native, and lifecycle email. Delivered portfolio-level revenue growth and improved efficiency through channel mix optimization.

Google Ads Meta Ads LinkedIn Ads Display YouTube Native Lifecycle Email GA4 Multi Touch Attribution A B Testing ROAS Forecasting Budget allocation Team Leadership Customer Relationship Management AI Automation

SEO/SEA Manager

Bruce Clay Europe

Jan 2014 - Dec 2017 (3 years 11 months)

Owned full-funnel digital strategy (SEO, content, SEA and web analytics) for a top UK gaming and electronics client, engaging C-level stakeholders across every business unit. Defined and managed the full paid strategy for one of Italy's leading universities' master's programmes, driving a 20% increase in final enrolments.

SEO SEA Content Strategy Web Analytics Paid Media Strategy Stakeholder Management Team Leadership

Technical & Functional Senior Analyst

Fincons Group AG

Jul 2012 - Dec 2013 (1 year 5 months)

Led CRM architecture and stakeholder management for B2B cashless payment projects within Aduno Group.

CRM Stakeholder Management B2B Cashless Payments

Intern to Senior Consultant

Avanade Italy

Mar 2003 - Jun 2012 (9 years 3 months)

Advanced from intern to Senior Consultant over 8 years, leading a 5-person team on enterprise IT projects for Poste Italiane, INPS and Regione Sardegna.

Enterprise IT Team Leadership Project Management