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Raffaela Züst

@raffaelazst

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B2B SaaS marketing specialist focused on demand generation, CRM/automation, and web/CMS.

Switzerland

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What I'm looking for

I seek a remote (40–60%) operational role in CRM/marketing automation or email marketing where I can optimize processes and drive measurable demand generation.

I am a B2B SaaS marketing specialist with deep experience in demand generation, CRM and marketing automation, and web/CMS projects. I design and optimize lead-scoring, nurturing journeys and GDPR-compliant data processes to improve MQL→SQL conversion.

I have led website relaunches and SEO-driven content strategies that increased visibility and enhanced user experience, and I implemented KPI frameworks and reporting to enable data-driven decisions across marketing and sales.

My background includes operational leadership in startups and agency consulting across Switzerland, Germany and Spain, working remote and hybrid. I collaborate closely with sales and product teams to test features and align go-to-market efforts.

I am available immediately for a remote role (40–60%) based in Málaga and seek operational roles in CRM, marketing automation or email marketing, while remaining open to broader marketing leadership responsibilities aligned with my experience.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Umbrella Solutions AG

Jul 2023 - May 2025 (1 year 10 months)

Developed and implemented B2B SaaS marketing and sales strategy, rebuilt the website and optimized CRM/marketing automation to improve MQL→SQL conversion and funnel performance.

Demand Generation HubSpot ActiveCampaign Webflow Marketing Automation SEO

Senior Digital Marketing Consultant

Zottermedia GmbH

Jun 2022 - May 2023 (11 months)

Delivered digital strategies and managed website relaunches with SEO focus, consulted on CRM/automation setups and executed performance campaigns to improve client funnel metrics.

SEO SEA GA4 GTM Content Strategy CRM Typo3 SEMrush Funnel Optimization

Chief Marketing Officer

Atwork Corporate AG

Oct 2020 - Mar 2022 (1 year 5 months)

Led marketing and sales across CH/ES/DE, executed integrated demand generation and ABM strategy, built brand positioning and introduced KPI frameworks to improve performance reporting.

ABM Pipedrive Autopilot Webflow LinkedIn Ads Funnel Optimization KPIs Demand Generation

Marketing Specialist

ipt Innovation Process Technology

Sep 2018 - Aug 2020 (1 year 11 months)

Managed corporate website relaunch and content strategy, developed lead scoring and tracking model to qualify leads for sales and established KPI frameworks for campaigns and site performance.

Salesforce Pardot Content Strategy Lead Scoring Trackings ABM

Marketing & Communications Manager

A&F Computersysteme AG

Apr 2014 - Aug 2018 (4 years 4 months)

Managed corporate marketing communications and budget, led website relaunch focused on inbound content marketing, and implemented CRM/newsletter automation and online campaigns to drive leads.

Drupal Mailchimp Content Marketing Marketing Automation SEM Event Management Adobe Creative Cloud Inbound Marketing

Education

Degrees, certifications, and relevant coursework

OMR Academy

Professional Training Certificate, Search Engine Optimization

2022 - 2022

Completed SEO Fundamentals training covering core SEO principles and best practices.

MAZ - Die Schweizer Journalistenschule

Professional Courses, Journalism / Content & Communication

2018 - 2020

Undertook multiple professional courses including Performance Check – Content Controlling, Owned Data – Measuring Communication, and Compact Course Online Editing to strengthen content and communication measurement skills.

Lucerne University of Applied Sciences and Arts

Certificate of Advanced Studies, Event Management

2013 - 2013

Completed a Certificate of Advanced Studies (CAS) in Event Management focusing on event planning and execution.

MAZ - Die Schweizer Journalistenschule

Professional Course, Journalistic Writing

2011 - 2011

Completed Journalistic Writing I course to develop foundational journalistic writing skills.

University of Fribourg

Master of Arts, Media & Communication Science

2008 - 2011

Grade: 5.5 (insigni cum laude)

Completed a Master of Arts / Licentiate in Social Sciences with a major in Media & Communication Science and minors in Journalism & Contemporary History; graduated insigni cum laude.