Open to opportunities

Juan Pablo Avila

@juanpabloavila

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Dynamic digital marketing strategist with expertise in SEO and SEM.

Switzerland

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can leverage my digital marketing skills to drive impactful results and contribute to a collaborative team environment.

As a dynamic digital marketing professional, I have a strong background in SEO, SEM, social media management, and email marketing. My career has been defined by my ability to optimize online presence and drive business growth through data-driven marketing initiatives. I have successfully developed strategies that enhance customer engagement and significantly increase traffic to websites and e-commerce platforms.

Currently pursuing a Master's Degree, I am expanding my knowledge in data visualization and reporting, which complements my understanding of the customer journey. My recent role as a Social Media Strategist at Diamond Clinic involved executing data-driven strategies to promote digital products and self-care services, while my experience at BrainWorks Digital allowed me to lead the creation and optimization of paid advertising campaigns across various platforms. I am passionate about leveraging analytics to refine marketing strategies and enhance overall campaign ROI.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

BrainWorks Digital

Jun 2019 - Dec 2023 (4 years 6 months)

Led the creation and optimization of paid advertising campaigns on Google Ads and Meta Ads, enhancing lead generation and conversion. Developed social media strategies across various platforms to increase brand awareness and implemented comprehensive SEO strategies for improved organic search visibility.

Google Ads Meta Ads SEO Social Media Strategy Lead Generation

Social Media Strategist

Diamond Clinic

Feb 2023 - Apr 2023 (2 months)

Developed and executed a data-driven social media strategy to promote digital products and self-care services, increasing customer engagement and website traffic. Designed automated marketing workflows to optimize customer touchpoints and improve engagement throughout the customer journey.

Social Media Management Data Driven Marketing Customer Engagement Marketing Automation KPI Tracking

Loan Officer

Bancomunidad

Mar 2015 - May 2019 (4 years 2 months)

Strategically assessed client financial profiles to identify optimal loan solutions while managing risk. Expanded a loan portfolio focusing on small to medium-sized businesses, contributing to the bank's growth objectives.

Financial Analysis Risk Management Assessments Portfolio Management Business Development

Marketing and Sales Representative

Madersec

Jan 2013 - Dec 2013 (11 months)

Created targeted sales strategies for niche markets, increasing product penetration and annual sales. Engaged high-potential leads and collaborated with cross-functional teams to align marketing efforts with business objectives.

Sales Strategy Market Analysis Lead Generation Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

EAE Business School

Master’s degree, Digital Marketing & eCommerce

2023 - 2025

Currently pursuing a Master's degree in Digital Marketing & eCommerce, expanding knowledge in data visualization and reporting to enhance data-driven decision-making.