George Davidian
@georgedavidian
Experienced leader in digital transformation and growth marketing.
What I'm looking for
I am a seasoned professional with over 20 years of international experience in digital marketing, business development, and IT project management across Europe, the Middle East, and Africa. My proven track record includes driving brand visibility, customer acquisition, and revenue growth through innovative marketing and digital transformation strategies. I excel in Agile and waterfall methodologies, leading cross-functional teams to achieve remarkable results.
Throughout my career, I have successfully implemented data-driven social media strategies, optimized digital marketing campaigns, and developed strong relationships with key stakeholders. My expertise in CRM tools, marketing automation, and customer journey optimization has enabled me to deliver impactful solutions tailored to client needs. I am passionate about leveraging technology and innovation to drive business success and am committed to continuous learning and growth in the ever-evolving digital landscape.
Experience
Work history, roles, and key accomplishments
Digital Growth Marketing Consultant
HeDPAC
Oct 2023 - Oct 2023 (0 months)
Led and executed a data-driven social media strategy, increasing follower count by 500% in 3 months across LinkedIn and X. Developed cross-channel content strategies and oversaw the revamp of the official website, improving usability and SEO performance.
Global Business Development Manager
UNICA Ltd
May 2023 - Jul 2023 (2 months)
Led global business development efforts, securing partnerships across various sectors to offer online higher education. Built relationships with key decision-makers and delivered impactful sales presentations to drive conversions.
Digital Marketing & Business Consultant
Various Clients
Jun 2020 - Apr 2023 (2 years 10 months)
Designed and executed targeted digital marketing campaigns on social media platforms to generate high-quality leads for real estate businesses. Advised agents on growth hacking techniques and optimization strategies.
Digital/Omnichannel Marketing Lead
HP Inc.
Aug 2015 - May 2020 (4 years 9 months)
Optimized product representation on retail websites and launched the First Movers Advantage Program to boost presales orders. Led digital marketing strategies across channels to enhance visibility and engagement.
B2B Customer Support Team Lead
Sunny Systems GmbH
Apr 2014 - Nov 2014 (7 months)
Led the Customer Support Team in managing key accounts for HP's flagship loyalty program, ensuring high-level service and customer satisfaction.
Digital Marketing Manager EMEA
Hewlett Packard
Aug 2005 - Aug 2014 (8 years 11 months)
Led B2C and B2B online initiatives, managing a cross-functional digital team to ensure timely project delivery. Optimized landing pages and managed successful campaigns across various digital channels.
Education
Degrees, certifications, and relevant coursework
International Business Management Institute
Mini MBA, Business Administration
2020 - 2021
Completed a Mini MBA in Business Administration, focusing on advanced business strategies and management principles to enhance organizational performance.
Higher Technical Institute
Diploma of Technician Engineering, Computer Science
1991 - 1995
Earned a Diploma of Technician Engineering equivalent to a Bachelor of Science in Computer Science, covering essential topics in software development, systems analysis, and computer architecture.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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