Anja Oetterli
@anjaoetterli
Digital marketing specialist with expertise in creative campaigns and data-driven strategies.
What I'm looking for
I am a digital marketing specialist with a Master of Science in Business Administration and a Major in Online Business & Marketing. My professional journey includes roles at prominent companies like Bain & Company and GLOBANT, where I managed digital campaigns and led marketing initiatives across the DACH region.
My expertise spans digital marketing, social media management, and brand design. I thrive in environments where creativity meets data-driven strategies, ensuring campaigns are both innovative and effective.
With a strong foundation in both technical and creative aspects of marketing, I am passionate about leveraging my skills to drive business growth and deliver impactful results. I am committed to continuous learning and staying ahead in the ever-evolving digital landscape.
Experience
Work history, roles, and key accomplishments
Digital Growth Marketing Specialist
Globant (Former Vertic Inc.)
Jan 2022 - Jan 2024 (2 years)
Created and managed lead-generation campaigns, focusing on digital marketing strategies and analytics to drive growth.
Freelance Web Designer & Developer
Self-Employed
Jan 2023 - Present (2 years 5 months)
Provided web design and development services, focusing on social media management, brand design, and digital marketing consulting.
Digital Marketing Coordinator
Bain & Company, Inc.
Dec 2021 - May 2022 (5 months)
Managed and executed digital marketing campaigns in the DACH region, including planning, creation, and reporting. Responsible for local marketing initiatives and managing local webpages with a focus on content creation and SEO.
Digital Marketing Associate
Bain & Company, Inc.
Dec 2020 - Jan 2022 (1 year 1 month)
Executed digital marketing campaigns in the DACH region, focusing on planning, creation, and reporting. Managed local marketing initiatives and organized C-level client events.
Working Student, Marketing
Bain & Company, Inc.
Oct 2019 - Dec 2020 (1 year 2 months)
Supported client events and local marketing activities, including copywriting for social media and performing administrative tasks.
Junior Controller
Swiss Federal Pension Fund PUBLICA
Nov 2018 - Aug 2019 (9 months)
Handled cost accounting, budgeting, and project controlling for large IT projects and public contracts, focusing on process optimization.
Education
Degrees, certifications, and relevant coursework
Lucerne University of Applied Science & Arts
Specialization, Digital Marketing
2022 - 2024
Currently enrolled in extra-occupational studies in Digital Growth Marketing Specialist, focusing on lead generation and digital marketing strategies.
Lucerne University of Applied Science & Arts
Specialization, Web Design
2024 -
Enrolled in extra-occupational studies in Web Design & Development, focusing on creating and managing web content and design.
Lucerne University of Applied Science & Arts
Master of Science, Business Administration
2018 - 2021
Completed a Master of Science in Business Administration with a major in Online Business & Marketing. This program focused on advanced business strategies and digital marketing techniques.
Lucerne University of Applied Science & Arts
Bachelor of Science, Business Administration
2014 - 2018
Earned a Bachelor of Science in Business Administration with a major in Value Network & Process Management, emphasizing the importance of efficient business processes and value creation.
BBZW, Willisau / KV Lucerne Business Academy
Apprenticeship, Business
2012 - 2014
Completed an apprenticeship as a Clerk along with a Baccalaureate, focusing on business fundamentals and practical skills in a corporate environment.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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