Open to opportunities

Anja Oetterli

@anjaoetterli

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Digital marketing specialist with expertise in creative campaigns and data-driven strategies.

Switzerland

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What I'm looking for

Seeking a dynamic role in digital marketing where I can leverage my creative and analytical skills to drive innovative campaigns and business growth.

I am a digital marketing specialist with a Master of Science in Business Administration and a Major in Online Business & Marketing. My professional journey includes roles at prominent companies like Bain & Company and GLOBANT, where I managed digital campaigns and led marketing initiatives across the DACH region.

My expertise spans digital marketing, social media management, and brand design. I thrive in environments where creativity meets data-driven strategies, ensuring campaigns are both innovative and effective.

With a strong foundation in both technical and creative aspects of marketing, I am passionate about leveraging my skills to drive business growth and deliver impactful results. I am committed to continuous learning and staying ahead in the ever-evolving digital landscape.

Experience

Work history, roles, and key accomplishments

Current

Digital Growth Marketing Specialist

Current

Globant (Former Vertic Inc.)

Jan 2022 - Jan 2024 (2 years)

Created and managed lead-generation campaigns, focusing on digital marketing strategies and analytics to drive growth.

Lead Generation Digital Marketing Campaign Management Analytics Strategy Development Content Creation SEO Reporting Team Collaboration Client Engagement

Current

Freelance Web Designer & Developer

Current

Self-Employed

Jan 2023 - Present (3 years 5 months)

Provided web design and development services, focusing on social media management, brand design, and digital marketing consulting.

Web Design Web Development Social Media Management Brand Design Digital Consultancy SEO Content Creation Client Engagement Project Management Analytics

Digital Marketing Coordinator

Bain & Company, Inc.

Dec 2021 - May 2022 (5 months)

Managed and executed digital marketing campaigns in the DACH region, including planning, creation, and reporting. Responsible for local marketing initiatives and managing local webpages with a focus on content creation and SEO.

Digital Marketing Campaign Management SEO Content Creation Reporting Local Marketing Webpage Management Planning Analytics Team Collaboration

Digital Marketing Associate

Bain & Company, Inc.

Dec 2020 - Jan 2022 (1 year 1 month)

Executed digital marketing campaigns in the DACH region, focusing on planning, creation, and reporting. Managed local marketing initiatives and organized C-level client events.

Digital Marketing Campaign Execution Planning Reporting Local Marketing Team Collaboration Analytics Content Creation Client Engagement

Working Student, Marketing

Bain & Company, Inc.

Oct 2019 - Dec 2020 (1 year 2 months)

Supported client events and local marketing activities, including copywriting for social media and performing administrative tasks.

Marketing Support Copywriting Social Media Team Collaboration Local Marketing Content Development Communication

Junior Controller

Swiss Federal Pension Fund PUBLICA

Nov 2018 - Aug 2019 (9 months)

Handled cost accounting, budgeting, and project controlling for large IT projects and public contracts, focusing on process optimization.

Cost Accounting Budgeting Project Control Process Optimization Financial Analysis Reporting Team Collaboration Compliance

Education

Degrees, certifications, and relevant coursework

Lucerne University of Applied Science & Arts

Specialization, Digital Marketing

2022 - 2024

Currently enrolled in extra-occupational studies in Digital Growth Marketing Specialist, focusing on lead generation and digital marketing strategies.

Lucerne University of Applied Science & Arts

Specialization, Web Design

2024 -

Enrolled in extra-occupational studies in Web Design & Development, focusing on creating and managing web content and design.

Lucerne University of Applied Science & Arts

Master of Science, Business Administration

2018 - 2021

Completed a Master of Science in Business Administration with a major in Online Business & Marketing. This program focused on advanced business strategies and digital marketing techniques.

Lucerne University of Applied Science & Arts

Bachelor of Science, Business Administration

2014 - 2018

Earned a Bachelor of Science in Business Administration with a major in Value Network & Process Management, emphasizing the importance of efficient business processes and value creation.