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Anja Oetterli

@anjaoetterli

Digital marketing specialist with expertise in creative campaigns and data-driven strategies.

Switzerland

What I'm looking for

Seeking a dynamic role in digital marketing where I can leverage my creative and analytical skills to drive innovative campaigns and business growth.

I am a digital marketing specialist with a Master of Science in Business Administration and a Major in Online Business & Marketing. My professional journey includes roles at prominent companies like Bain & Company and GLOBANT, where I managed digital campaigns and led marketing initiatives across the DACH region.

My expertise spans digital marketing, social media management, and brand design. I thrive in environments where creativity meets data-driven strategies, ensuring campaigns are both innovative and effective.

With a strong foundation in both technical and creative aspects of marketing, I am passionate about leveraging my skills to drive business growth and deliver impactful results. I am committed to continuous learning and staying ahead in the ever-evolving digital landscape.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Lucerne University of Applied Science & Arts logoLA

Lucerne University of Applied Science & Arts

Specialization, Digital Marketing

2022 - 2024

Currently enrolled in extra-occupational studies in Digital Growth Marketing Specialist, focusing on lead generation and digital marketing strategies.

Lucerne University of Applied Science & Arts logoLA

Lucerne University of Applied Science & Arts

Specialization, Web Design

2024 -

Enrolled in extra-occupational studies in Web Design & Development, focusing on creating and managing web content and design.

Lucerne University of Applied Science & Arts logoLA

Lucerne University of Applied Science & Arts

Master of Science, Business Administration

2018 - 2021

Completed a Master of Science in Business Administration with a major in Online Business & Marketing. This program focused on advanced business strategies and digital marketing techniques.

Lucerne University of Applied Science & Arts logoLA

Lucerne University of Applied Science & Arts

Bachelor of Science, Business Administration

2014 - 2018

Earned a Bachelor of Science in Business Administration with a major in Value Network & Process Management, emphasizing the importance of efficient business processes and value creation.

BA

BBZW, Willisau / KV Lucerne Business Academy

Apprenticeship, Business

2012 - 2014

Completed an apprenticeship as a Clerk along with a Baccalaureate, focusing on business fundamentals and practical skills in a corporate environment.

Tech stack

Software and tools used professionally

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Anja Oetterli - Digital Growth Marketing Specialist - Globant (Former Vertic Inc.) | Himalayas