Aftab Rafeeq
@aftabrafeeq
Growth Lead driving revenue, ROAS, and data-driven automation.
IndiaWhat I'm looking for
I am a growth marketer with 6+ years of experience building and scaling multi-channel acquisition and retention programs across D2C, B2C, B2B SaaS, healthcare, e-commerce, and SMBs. I focus on building what works, scaling what performs, and using AI-driven automation and analytics to optimize CAC, ROAS, and lifetime value.
I've led initiatives that delivered ₹3.19 Cr monthly revenue with 8–12x ROAS, launched GTM campaigns across India, UAE, and SEA, and implemented GPT/Claude/n8n automations that cut reporting and optimization time by 70%. I combine hands-on paid media, SEM, SEO, and retention tactics with product analytics (GA4, Mixpanel, CleverTap) and marketing automation to drive measurable growth.
Experience
Work history, roles, and key accomplishments
Growth Lead
The Dare Network
Dec 2024 - Present (1 year 3 months)
Built and led multi-channel growth programs driving ₹3.19 Cr monthly revenue with 8–12x ROAS and 40% QoQ revenue growth; implemented AI-driven automation and unified analytics to reduce optimization time by 70% and decision latency by 60%.
PPC Consultant
KKBC (HK) Limited
Jul 2024 - Jan 2025 (6 months)
Managed $200K+/month PPC budgets across Google Ads, DV360, Bing and Yahoo, improving ROAS by 30% and lowering CPA by 25% while achieving 5–8x ROAS for clients like Michael Page and CrowdStrike.
SEM / Growth Specialist
Lokal App - Behtar Technology
Feb 2023 - Jun 2024 (1 year 4 months)
Drove a 40% increase in app installs and 35% uplift in user acquisition via hyper-local campaigns and reduced churn through funnel-based retargeting, improving retention by 32%.
SEO / SEM Specialist
CodeParva Technologies Pvt Ltd
Dec 2021 - Feb 2023 (1 year 2 months)
Managed SEO/SEM for B2B brands delivering 60% ROI, grew organic traffic by 40% via competitor analysis and SEO automation, and improved CTR by 30% through schema and rich snippets.
Digital Marketing Executive
Emovur
Jun 2020 - Dec 2021 (1 year 6 months)
Delivered 25% revenue uplift for clients and designed retention systems for subscription brands that reduced churn by 25% through market research and targeted strategy.
Education
Degrees, certifications, and relevant coursework
CMS Business School - Jain University
Master of Business Administration, Marketing
2018 - 2020
Grade: 7 CGPA
Completed a Master of Business Administration in Marketing with a 7 CGPA, focusing on marketing strategy and performance-driven growth.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
Skills
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