Shreyakuber User
@shreyakuberuser
Growth marketer driving full-funnel performance with data-led optimization and marketing automation.
IndiaWhat I'm looking for
I’m a growth marketer with 2+ years in full-funnel campaigns, marketing automation, and performance analytics. I’ve delivered measurable lift through data-led optimisation—25% higher CVR, 15% lower CAC, and an 18% CTR uplift.
In my current role, I run full-funnel campaigns across WhatsApp, email, and Meta—owning strategy, segmentation, copy, A/B testing, and performance iteration. I also built automation workflows in Make + LeadSquared + API for instant lead response, lifecycle nurture, and trigger-based messaging.
I manage webinar growth end-to-end (promo, registration funnel, live coordination, and post-event nurture) and continuously optimize funnel health via CPL/CVR/ROAS/CTR analysis. I maintain performance dashboards and turn learner/objection patterns into sharper campaign and landing-page messaging.
Experience
Work history, roles, and key accomplishments
Ran full-funnel campaigns across WhatsApp, email, and Meta, driving continuous optimization with 18% CTR uplift and 25% conversion improvement. Built Make + LeadSquared + API automation for instant lead response and trigger-based nurture, and maintained performance dashboards to guide budget allocation.
Achieved #1 conversion performance across the sales cohort by counselling 2,000+ learners and delivering 25% above-cohort CVR. Owned the end-to-end lead pipeline in LeadSquared and fed learner objections back to marketing to improve landing page conversion.
Built performance dashboards to visualize business KPIs and translated insights into actionable recommendations adopted by stakeholders. Supported data-driven decision-making through structured analytics reporting.
Education
Degrees, certifications, and relevant coursework
International Institute of Information Technology, Bengaluru
Post Graduate Certificate in Data Science & AI, Data Science & Artificial Intelligence
2025 - 2026
Completed a Post Graduate Certificate in Data Science & AI at International Institute of Information Technology, Bengaluru (Mar 2025–Jan 2026).
Don Bosco Institute of Technology, Bengaluru
Bachelor of Engineering, Electronics & Communication Engineering
2020 - 2024
Earned a Bachelor of Engineering in Electronics & Communication at Don Bosco Institute of Technology, Bengaluru (2020–2024).
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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