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Bhaumik Purani

@bhaumikpurani1

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Growth Marketing Manager scaling paid, organic, and lifecycle growth in fintech.

India

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What I'm looking for

I’m looking for remote, global roles where I can own growth from funnel to retention—using performance marketing, lifecycle strategy, and experimentation to reduce CAC and lift conversions, ideally in data-driven, regulated fintech/BFSI environments.

I’m a Growth Marketing Manager with 7 years scaling paid, organic, and lifecycle programs across BFSI & fintech—turning complex products into measurable growth. I focus on funnel optimization, performance marketing, and retention to drive CAC efficiency and conversion lift.

I’ve cut customer acquisition cost by 88% (₹12,000 → ₹1,470), built comms conversion from 0% to 8%, and launched 3 products from scratch—owning GTM execution, creative strategy, and performance. In regulated categories, I diagnose leaks, redesign journeys, and run experiments that move the metrics.

From WhatsApp drip sequences to multi-touch attribution and conversion-focused CRO, I connect data to action. I’ve led media planning and lifecycle orchestration across Google, Meta, Email, SMS, RCS, WhatsApp, and Push, using GA4, AppsFlyer, HubSpot, and custom MIS dashboards to keep improving outcomes.

Experience

Work history, roles, and key accomplishments

Current

Manager – Growth Marketing

Current

Bandhan Life Insurance

Sep 2025 - Present (10 months)

Diagnosed and improved a D2C acquisition funnel by addressing a large drop-off and reallocated spend to hybrid nudge flows. Improved WhatsApp-assisted conversion using drip sequences and piloted an AI-powered calling program to re-engage dormant leads.

Growth Marketing Performance Marketing Lead Nurturing Funnel Optimization Google Ads Meta Ads

Manager – Digital Marketing

Mirae Asset Financial Services

Jan 2025 - Aug 2025 (7 months)

Improved overall conversion rate through funnel optimization and multi-touch attribution while owning media planning and budgets across multiple channels. Built multi-channel customer journeys and collaborated cross-functionally with product and sales on retention strategy.

Funnel Optimization Multi Touch Attribution Conversion Rate Optimization Media Planning Google Ads Meta Ads Email SMS WhatsApp Push Notifications Marketing Analytics GA4 Appsflyer Retention Marketing Cross Functional Stakeholder Management

Assistant Manager – Digital Marketing

Mirae Asset Financial Services

Aug 2022 - Dec 2024 (2 years 4 months)

Reduced customer acquisition cost significantly through campaign restructuring and continuous A/B testing across Google and Meta. Launched lending products from scratch and built WhatsApp + email lifecycle funnels to scale comms conversion.

A B Testing Performance Marketing Campaign Restructuring WhatsApp Marketing Email Marketing Lead Nurturing Funnel Optimization

Senior Digital Marketing Executive

GEPL Capital

Sep 2020 - Aug 2022 (1 year 11 months)

Drove SEO results by running a full-stack SEO program covering on-page, off-page, technical, and content efforts. Managed a full website migration with CRO, avoiding traffic loss while improving conversions.

SEO Keyword Research Technical SEO On Page SEO Off Page SEO Content Strategy CRO Website Migration Landing Page Optimization

Content & SEO Specialist

Noesis Pixel Art

Feb 2019 - Jul 2020 (1 year 5 months)

Managed SEO campaigns across multiple client verticals and addressed technical SEO issues aligned with seasonal trends. Partnered with the PPC team on landing-page optimization to improve conversion ROI across accounts.

SEO Technical SEO Landing Page Optimization Content Optimization