Nikhil Kasana

Managed $150K quarterly ad spend across Google and Meta, delivering 100,000+ online lessons booked while improving funnel CVR by 48% and reducing CAC by 54% through ad and landing page optimisation.

Increased organic traffic and conversions by 120% with 400%+ growth in search impressions through content and backlink strategy; launched lifecycle automation workflows that revived 28% of inactive users and improved LTV.

Acquired 10K+ users via paid campaigns while reducing CPI by 48%, improved lead flow by 68%, and led CRM and marketing automation setup to drive higher MQL quality.

Defined and executed growth OKRs, built internal KPI dashboards, ran inbound/outbound campaigns, and aligned PR, creative, and sales teams to scale revenue streams and investor communications.

Scaled organic search traffic by 300% and monthly lead volume by 800% while reducing CPL by 55% and CSQL by 43%; cut lead response time from 2 hours to 5 minutes, improving lead-to-visit conversions 2.5x.

Led digital marketing for two verticals, owning SEO and campaigns; onboarded first 500 paid subscribers for Medical Matrimony and achieved #1 Google ranking for key terms, increasing registrations by 200%.

Led a team of 12 across 30+ SEO projects, driving assigned websites to top-5 keyword rankings and improving delivery through KPI monitoring and workflow optimisation.

Executed SEO across 8+ client websites, led blogger outreach and backlink acquisition, achieving >80% keyword ranking success and contributing to lead generation growth.

Completed a Bachelor of Technology in Computer Science and Engineering, focusing on software engineering and related coursework.

Completed secondary and senior secondary education with a curriculum covering core academic subjects.