Kritika Sharma
@kritikasharma2
Growth-focused digital marketer driving conversions through data-led paid and organic strategies.
IndiaWhat I'm looking for
I am a growth-focused digital marketer with around 4 years of experience building multi-channel campaigns that generate leads and optimize conversions. I specialize in paid media (Google Ads, Meta), GTM strategy, marketing automation, email & WhatsApp campaigns, landing page optimization, and analytics to turn insights into measurable impact.
My recent work includes leading performance marketing teams, driving up to 300% growth in ad conversions and reducing CAC by 40%, implementing automation that increased potential leads by 250%, and contributing to sustained lead and revenue growth across B2B SaaS, EdTech, HR Tech, and Entertainment Tech.
Experience
Work history, roles, and key accomplishments
Performance Marketing Specialist
Mugafi
Dec 2023 - Present (1 year 11 months)
Built and executed paid media and organic strategies including automated email & WhatsApp campaigns, driving a 250% increase in potential leads and a 60% drop in cost per lead while improving landing page conversions.
Lead - Performance Marketing
OdinSchool
Aug 2022 - Nov 2023 (1 year 3 months)
Led end-to-end paid marketing across Search, Display, YouTube and Meta, achieving 300% growth in conversions and reducing CAC by 40% while managing a 10-person team and growing digital leads 60%.
Digital Marketing Executive
Skuad
May 2021 - Aug 2022 (1 year 3 months)
Owned B2B SaaS content and SEO-driven strategies targeting HR/PeopleOps, increasing organic lead generation and improving website traffic quality through high-converting content and on-page optimization.
Education
Degrees, certifications, and relevant coursework
Bundelkhand Institute of Engineering & Technology
Bachelor of Engineering, Information Technology
2017 - 2021
Completed Bachelor of Engineering in Information Technology with coursework and projects relevant to software and web technologies.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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