United States onlySuperside is looking to hire a highly-motivated and analytical Director of Account Based Marketing. In this role, you will be responsible for developing the strategy and driving the execution of high touch 1:1 and 1:few ABM programs. You will own the “how” behind penetrating target enterprise accounts and creating high-impact programs that deliver qualified sales opportunities. You’ll be responsible for ideating long arc campaigns and determining the tactics to engage our target audiences at each point of their buying journey - and doing it in a way that stands out from the crowd. Superside is a creative brand and our ABM efforts should be infused with creativity and imagination to ensure our enterprise targets.
Superside is invested in building and supporting our outbound sales motion and are committed to the development of an impactful ABM program. You have executive buy in and commitment to doing ABM right. Most exciting - you will have an outsized impact in this role, contributing directly to revenue growth and strategic account development, while working hand-in-hand with the company’s C-suite to execute. You’ll work cross-functionally to build ABM programs and campaigns that align to specific account objectives and executive engagement.
Finally - we’re looking for someone who has done this before and is excited to replicate the success you’ve had in previous roles in an earlier-stage, high-growth, fully-remote environment. You have experience with leveraging digital intent signals, predictive models and ABM research/engagement tools. You’ve led an ABM program for a high-growth B2B company in the past and are excited to bring your proven expertise and playbooks to Superside to help us supercharge our enterprise account growth without losing the high-touch, white glove experience that’s the cornerstone of a great ABM program. We can’t wait to work together!
What You'll Do
- Develop and execute full funnel ABM and demand generation strategies that drive pipeline and accelerate sales across digital channels, including paid advertising (Google, LinkedIn, Meta) events, experiences, lifecycle marketing, and organic social.
- Partner with field, content, and product marketing teams to bring ABM strategies to life across all touch-points.
- Build and maintain an annual ABM/vertical plan aligned with top-line pipeline and revenue targets and built around the unique needs and expectations of our target industries and personas.
- Align with Marketing operations to build a comprehensive view of account intelligence and campaign performance against metrics, leveraging internal and external tools.
- Nurture a trusted relationship with the enterprise sales team by serving as the primary contact responsible for the pipeline driving marketing campaigns reaching their target accounts.
- Have negotiation, decision-making, and strategic thinking skills with the ability to make data-driven decisions.
- Drive and accelerate marketing-driven pipeline based on Superside’s business goals.
- Work closely with the growth marketing and content teams to ensure campaign content and messaging are aligned against target audiences and business segments.
- Design and implement account-centric programs to grow customer usage of Superside by our prized enterprise customers such as Amazon, Meta, and Reddit.
- Establish a measurement and tracking framework by working with analytics stakeholders to create a KPI dashboard.
- Own reporting to cross-functional teams and leadership.
What You'll Need To Succeed
- Minimum Qualification 8 years in B2B marketing with expertise in acquisition marketing, field events, campaign management, and email marketing.
- Minimum three years working in ABM in B2B
- Experience with leveraging digital intent signals, predictive models and ABM research/engagement tools.
- Ability to join the dots between field campaign results, other ABM campaigns, customer insights and global programs and provide insights for sales.
- Content Marketing execution experience
- Experience managing multi-channel campaigns from start to finish, including email, digital, direct mail, and events
- Experience partnering with BDR and SDR Teams along with Account Executives to achieve target response and conversion rates
- Proven ability to scale 1: 1 experiences to a broader set of enterprise accounts without losing the high-touch white glove experience.
- Working knowledge of key sales milestones, metrics, and funnel performance rates
- Strong knowledge of the current and up-and-coming marketing tech landscape
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