Looking for a job

Diana Musau

@dianamusau

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Multichannel digital marketer driving engagement through storytelling and strategy.

Kenya

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What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic thinking, where I can contribute to impactful marketing campaigns and community engagement.

I am a passionate multichannel digital marketer and community builder with a proven track record of enhancing brand engagement across global platforms. My recent role as a Marketing Executive at SchoolTry allowed me to develop and execute a comprehensive social media strategy that resulted in a 25% increase in engagement and a 30% growth in followers within just six months. I thrive on blending creativity with data-driven insights to elevate brand voices and create impactful campaigns.

Throughout my career, I have successfully collaborated with cross-functional teams to align marketing strategies with brand objectives, significantly boosting visibility and customer retention. My experience as a Communications Associate at Aiducation International further honed my skills in content creation and stakeholder engagement, where I produced compelling newsletters and promotional materials that enhanced partner engagement. I am committed to fostering strong community connections and driving meaningful interactions through strategic digital marketing efforts.

Experience

Work history, roles, and key accomplishments

Current

Marketing Executive

Current

SchoolTry

Oct 2023 - Present (2 years 3 months)

Developed and executed a unified social media strategy across four platforms, increasing engagement by 25% in six months through targeted content and community interaction. Led content creation (visual + copy), growing the brand's followers by 30%, while maintaining brand voice and design standards.

Social Media Strategy Content Creation Google Analytics Campaign Management

Current

Volunteer

Current

Sister Speaks Global and Heels4Pads

Jan 1970 - Present (56 years)

Contributed to content creation and scheduling of awareness posts and event campaigns using Canva and Buffer. Engaged with the online audience by responding to comments and DMs, fostering a strong community presence.

Content Creation Canva Buffer Community Engagement

Communications Associate

Aiducation International

Apr 2023 - Oct 2023 (6 months)

Drafted and scheduled weekly newsletters and social content that sustained stakeholder engagement and supported donor retention. Produced campaign briefs and event promotion materials that supported a notable rise in partner engagement.

Communication Skills Project Management Organizational Skills Content Creation Content Marketing Content Management Content Writing Brand Management Social Media Management Stakeholder Engagement

Education

Degrees, certifications, and relevant coursework

HubSpot Academy

Certficate , SEO certified

2025 - 2025

ALISON COURSES

Certificate, Introduction to Marketing

2023 - 2023

Zetech University

Bachelor of Arts (B.A.), International Relations and Diplomacy

2020 - 2023

Grade: Second class

Activities and societies: President of the International Court of Justice, under Kenya Model United Nations, Zetech Chapter

Completed a Bachelor of Arts in International Relations and Diplomacy. Gained a comprehensive understanding of global affairs, diplomatic practices, and international relations.