Purity Murathi
@puritymurathi
Innovative digital marketer with expertise in brand management.
What I'm looking for
I am an innovative digital marketer and brand management professional with hands-on experience crafting compelling digital marketing strategies for leading brands. My passion and charisma allow me to blend creativity with a results-oriented approach, delivering impactful campaigns that boost engagement across various digital platforms.
With expertise in content creation, brand development, and data-driven digital marketing strategies, I am dedicated to translating my creative ideas into meaningful outcomes for brands and organizations. Whether building brands from the ground up or enhancing established products, I bring precision, energy, and inspiration to every project.
Currently pursuing an MBA at the Technical University of Kenya, I have a Bachelor of Commerce in Marketing. My experience spans various roles, including digital marketing consultant and projects manager, where I successfully managed client relationships and delivered customized solutions that drive growth.
Experience
Work history, roles, and key accomplishments
Digital & Social Media Marketing Consultant
Various SMEs
Jan 2024 - Present (1 year 5 months)
Currently consulting for various small and medium enterprises in digital marketing, social media marketing, brand management, and sales. Focused on crafting strategies that enhance brand visibility and engagement.
Digital & Social Media Marketing Consultant
Various SMEs
Jan 2024 - Present (1 year 5 months)
Currently consulting for various small and medium enterprises in Nairobi, focusing on digital marketing, social media marketing, brand management, and sales. Crafting strategies that resonate with diverse audiences to drive growth.
Graduate Assistant
Technical University of Kenya
Jan 2023 - Dec 2023 (11 months)
Assisted the department of business administration with administrative tasks, lectured diploma students, and supported professors in course material preparation and student guidance.
Graduate Assistant
Technical University of Kenya
Dec 2022 - Nov 2023 (11 months)
Assisted the Department of Business Administration and Entrepreneurship with administrative tasks, lectured diploma students, and supported professors in course material preparation and student guidance.
Projects Manager
Woodnork Green Limited
Aug 2022 - Dec 2022 (4 months)
Managed multiple projects at a marketing and event management agency, serving as the point of contact for clients, drafting proposals, and delivering branding solutions.
Sales and Marketing Executive
Alesha Brands Limited
Oct 2020 - May 2021 (7 months)
Responsible for increasing market awareness and achieving sales targets, successfully generating new corporate accounts and executing email marketing campaigns.
Projects Manager
Woodnork Green Limited
Aug 2022 - Dec 2022 (4 months)
Managed multiple projects for a marketing and event management agency, acting as the main contact for clients and ensuring timely delivery of customized solutions.
Customer & Marketing Service Agent
Call Center International
May 2022 - Aug 2022 (3 months)
Handled customer service calls, resolved complaints, and provided information about products and services, achieving a high first contact resolution rate.
Customer & Marketing Service Agent
Call Center International
May 2022 - Aug 2022 (3 months)
Handled customer service calls, resolved complaints, and provided product information, achieving a 75% first contact resolution rate.
Sales and Marketing Executive
Alesha Brands Limited
Oct 2020 - May 2021 (7 months)
Responsible for increasing market awareness and achieving sales targets through negotiations and email marketing campaigns, successfully generating new corporate accounts.
B2C Sales and Marketing Agent
Alfones Marketing Agency
Jan 2018 - Jul 2019 (1 year 6 months)
Engaged in in-store activations for various brands, generating new revenue and achieving sales targets through effective customer engagement.
B2C Sales and Marketing Agent
Alfones Marketing Agency & Youth Dynamix
Jan 2018 - Jul 2019 (1 year 6 months)
Engaged customers in-store for various brands, generating new revenue and providing insights on competitor trends through effective marketing strategies.
Education
Degrees, certifications, and relevant coursework
Technical University of Kenya
Master of Business Administration, Marketing Management
Currently pursuing a Master of Business Administration with a specialization in Marketing Management, focusing on advanced marketing strategies and management principles.
Technical University of Kenya
Bachelor of Commerce, Marketing
2021 -
Completed a Bachelor of Commerce with a focus on Marketing Option, gaining foundational knowledge in marketing principles, consumer behavior, and business strategies.
Availability
Location
Authorized to work in
Job categories
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