Open to opportunities

Nancy Chacha

@nancychacha

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Dedicated marketing professional with expertise in digital media strategies.

Kenya

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What I'm looking for

I am looking for a role that fosters creativity, encourages collaboration, and offers opportunities for professional growth in a dynamic marketing environment.

I am a dedicated communication and marketing enthusiast with over 5 years of experience in diverse sectors, including tourism and tech startups. My expertise lies in creating and implementing effective marketing strategies that drive brand awareness and enhance customer engagement. I leverage market research and data-driven analysis to inform decision-making and optimize campaigns, ensuring that my efforts align with organizational goals.

Throughout my career, I have successfully collaborated with cross-functional teams to achieve set objectives. My recent role as a Global Marketing Associate at Kyosk Digital Services Ltd has allowed me to develop and execute comprehensive marketing campaigns, manage brand positioning strategies, and coordinate corporate social responsibility initiatives. I am passionate about utilizing my skills in digital marketing, public relations, and communication to create impactful marketing solutions that resonate with target audiences.

Experience

Work history, roles, and key accomplishments

Current

Global Marketing Associate

Current

Kyosk Digital Services Ltd

Oct 2023 - Present (1 year 7 months)

Developed and executed marketing campaigns to build brand awareness and drive customer engagement. Implemented brand positioning strategies and leveraged omni-channel automation tools. Planned and executed company events, coordinated PR initiatives, and analyzed campaign performance.

Marketing Campaigns Positioning Marketing Automation Event Planning Public Relations Performance Analysis

Digital Media Consultant

Tierranjani Africa Ltd

Jun 2020 - Oct 2023 (3 years 4 months)

Created and managed content for social media platforms and updated the company blog. Implemented social media strategies and content calendars across digital platforms. Managed multiple projects simultaneously and improved website traffic through SEO optimization.

Content Creation Social Media Management Social Media Strategy Project Management SEO Optimization

Digital Marketing Specialist

Africa 118

Sep 2022 - Jul 2023 (10 months)

Guided SMEs on Google Ads and optimized campaigns, presenting performance metrics using Google Analytics. Developed and implemented digital marketing strategies for over eighty SMEs. Oversaw projects, developed optimized digital content, and mentored businesses on leveraging digital platforms.

Google Ads Google Analytics Digital Marketing Strategy Project Management Social Media Management Mentoring

Digital Marketing Officer

Sheth Naturals

Apr 2022 - Sep 2022 (5 months)

Managed social media content and implemented the company's strategic plan and online marketing campaigns. Measured and analyzed social media metrics and developed a social engagement strategy. Managed e-commerce platforms and collaborated with teams on integrated marketing campaigns.

Social Media Management Strategic Planning Online Marketing Social Media Metrics Content Management Integrated Marketing

Marketing and Communication Officer

Pestinix Limited

Apr 2021 - Jan 2022 (9 months)

Created and managed content for digital platforms and monitored marketing trends. Implemented social media marketing plans and digital marketing strategies including Facebook ads, Google ads, and SEO. Monitored marketing analytics, coordinated teams, and strengthened client relationships.

Content Creation Digital Marketing Strategy Social Media Marketing Facebook Ads Google Ads SEO Marketing Analytics Client Relationship Management

Public Relations and Communication Officer

Ecotourism Kenya

Feb 2019 - Mar 2021 (2 years 1 month)

Managed company databases and mailing lists while monitoring tourism marketing campaigns and trends. Cultivated relationships with industry influencers and journalists to secure positive press coverage. Developed communication materials, planned events, managed social media, and supported website maintenance.

Database Management Media Relations Event Planning Social Media Management Maintenance Public Relations

Education

Degrees, certifications, and relevant coursework

St Paul’s University

Bachelor of Arts, Development Communication

2015 - 2018

Activities and societies: Public Relations and Communication Intern, National Environment Management Authority, 2018

Studied the principles and practices of Development Communication. Focused on using communication strategies for social change and development initiatives.