Open to opportunities

William Wood

@williamwood

I’m a Growth Engineer and Technical Marketer building end-to-end funnels with tracking, automation, and scalable acquisition.

United States

Message

What I'm looking for

I’m looking for a team where I can build predictable, measurable growth through end-to-end funnels, full-funnel tracking, and marketing automation—using engineering-level API integrations and experimentation to scale acquisition without losing control of attribution.

I’m a technical marketer with an engineering mindset, building the growth engine end-to-end: award-winning funnels, full-funnel tracking & attribution, marketing automations, and API integrations that connect everything. I’ve led marketing initiatives handling £572,000+/month revenue, creating a 360° view of performance through robust tracking across multiple platforms.

Most recently, I spearheaded A/B testing across the customer journey, driving a 47% increase in overall conversions, and built partner web funnels (quizzes, assessment results, sales letters, video sales letters, and scheduling) with full system integration. Previously, as Head of Marketing, I improved funnels and landing pages using Google Optimise and Google Analytics to lower CPA and increase AOV, while ensuring seamless CRM/software integrations via Zapier. I also built results as a self-employed digital marketing specialist, including 300% growth in monthly lead flow and 240% growth in revenue from paid traffic campaigns.

Experience

Work history, roles, and key accomplishments

Current

Growth Engineer / Technical Marketer

Current

Committed 100

Sep 2023 - Present (2 years 10 months)

Manage the online marketing pipeline and technical marketing initiatives for £572,000+/month revenue across multiple partners and thousands of leads. Build and run full-funnel tracking and attribution, marketing automations, partner web funnels, and A/B tests that increased overall conversions by 47%.

Multi Platform Tracking Marketing Automation N8n Zapier ActiveCampaign Email Marketing Deliverability A B Testing Conversion Rate Optimization (CRO)Meta Ads SEO SEM Copywriting

Head of Marketing

Sam

Dec 2020 - Sep 2023 (2 years 9 months)

Lead marketing team, systems, and channels to drive revenue growth across the business using organic and paid traffic. Own funnel and landing page optimization with Google Analytics/Optimize and manage integrations across SalesMate CRM, ActiveCampaign, ClickMagick, Zoom, and Zapier.

Marketing Strategy Funnel Optimization Landing Page Optimization Google Analytics Google Optimize ClickMagick CPA Optimization SalesMate CRM ActiveCampaign Zapier

Digital Marketing Specialist

Top Rank Media

Mar 2018 - Dec 2020 (2 years 9 months)

Consult clients on marketing strategy and manage teams and day-to-day execution to produce results. Run paid traffic campaigns (including a dog food delivery business with 300% monthly lead-flow growth and 240% revenue growth) and project-manage customized website creation and management for various businesses.

Digital Marketing Consulting Lead Generation Revenue Growth Website Management Project Management

Education

Degrees, certifications, and relevant coursework

Google

Google Ads Certification, Google Ads

2023 -

Google Ads Certification validating expertise in managing and optimising Google Ads campaigns using essential tools and best practices.

ClickFunnels

2 Comma Club Award, Marketing

2022 -

2 Comma Club Award recognizing building and management of award-winning marketing campaigns generated with a single marketing funnel.

University of the West of England

Bachelor of Science, Audio Engineering

Bachelor of Science in Audio Engineering. Focused on problem solving and logical thinking through computer programming for electronic instruments and devices, plus mathematics for acoustic engineering.