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anu adeboje

@anuadeboje

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Data-driven growth and lifecycle marketing analyst for B2B SaaS.

Norway

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What I'm looking for

I seek a data-focused B2B SaaS role where I can lead lifecycle programs, optimize onboarding, and use analytics-driven experimentation to scale activation and retention within collaborative, cross-functional teams.

I am a data-driven CRM and lifecycle marketing professional with 7+ years of experience working in fast-paced B2B SaaS and AI environments. I specialize in building and optimizing full-funnel marketing strategies that accelerate user acquisition and improve conversion.

I have designed and scaled onboarding flows, lead scoring models, and analytics dashboards using tools such as Salesforce, HubSpot, Pardot/SendGrid, Amplitude, Power BI, and Zapier. My work has delivered measurable outcomes including trial-to-paid conversion lifts and cleaner attribution across funnels.

I collaborate cross-functionally with product, data, design, and sales teams to align activation KPIs, standardize tracking, and run lifecycle experiments. Highlights include rebuilding onboarding flows that increased trial-to-paid conversion by 12%, producing 100+ lifecycle campaigns that lifted qualified leads quarter over quarter, and managing website and branding projects that doubled new lead generation.

I bring a blend of strategic marketing, hands-on implementation, and analytics—creating activation programs, dashboards, and automated workflows that reduce manual effort, cut time-to-value, and improve retention. I am ready to apply these skills to help a B2B SaaS team scale activation and growth.

Experience

Work history, roles, and key accomplishments

Growth & Marketing Analyst

Usercentrics

Aug 2025 - Nov 2025 (3 months)

Led email-first GDPR compliance onboarding experiments that reduced early funnel drop-off and standardized activation metrics across product and analytics teams. Built Amplitude dashboards and reusable copy systems to increase activation lift and improve experiment visibility.

Lifecycle Marketing Email Marketing Amplitude Sendgrid A B Testing Onboarding Jira Analytics Copywriting

CRM & Workflow Automation Specialist

New Era PR

Dec 2023 - Aug 2025 (1 year 8 months)

Designed and implemented a HubSpot partner deal-registration system and automated license workflows, reducing manual data entry and accelerating partner response while creating real-time dashboards to improve pipeline visibility.

HubSpot Workflows Landing Pages Dashboards Sales Enablement Power BI Lead Management

Senior Marketing Manager

Sensory, Inc.

Jun 2019 - Jun 2025 (6 years)

Rebuilt onboarding flows for a developer-facing SaaS, increasing trial-to-paid conversion by 12% and cutting time-to-value by 50%; led content and partner programs that drove a 25% boost in user acquisition and 9,000+ qualified leads.

Lifecycle Marketing Onboarding Partner Marketing Content Strategy HubSpot Analytics Campaign Management UX Writing

Sales and Marketing Associate

Sensory, Inc.

Jun 2019 - Dec 2019 (6 months)

Executed content calendar and onboarding automations that increased engagement by 30% and reduced lead response time by 50% through HubSpot and Zoho CRM integrations, improving attribution reporting.

Content Marketing HubSpot Zoho CRM Automation Attribution Event Marketing Email Marketing