Open to opportunities

William Singam

@williamsingam

Message

Sales leader driving SaaS and AI revenue growth across APAC and Europe.

Malaysia

Message

What I'm looking for

I seek a senior sales leadership role where I can drive SaaS/AI revenue growth, build high-performing teams, scale operations, and align sales with product and customer success.

I am an accomplished sales leader with 24 years' experience building and scaling revenue in SaaS, AI and B2B markets across APAC and Europe. I have a proven track record launching regional markets, leading high-performing teams, and closing complex enterprise deals while leveraging data-driven insights to optimize sales operations.

Throughout my career I have delivered consistent revenue growth, implemented scalable CRM and forecasting processes, and cultivated long-term client relationships that improve retention and customer lifetime value. I focus on cross-functional alignment, consultative selling, and operational excellence to drive market expansion and sustainable business results.

Experience

Work history, roles, and key accomplishments

Sales Director – APAC

Besedo

Feb 2016 - Mar 2024 (8 years 1 month)

Developed and executed APAC sales strategy for AI-driven SaaS, driving consistent revenue growth and expanding regional market presence while optimizing CRM and forecasting processes.

Enterprise Sales SaaS Strategic Planning CRM Forecasting Key Account Management

Sales Manager

Marcus Evans

Mar 2015 - Jan 2016 (10 months)

Managed B2B sales of high-value conference solutions, secured key corporate accounts, and increased deal size through tailored proposals and data-driven campaign support.

B2B Sales Proposal Development Data Driven Marketing Partnership Development Sales Reporting Lead Qualification

Managing Director

RIMZ EURL

Jun 2010 - Jan 2015 (4 years 7 months)

Founded and scaled a profitable e-commerce business for alloy wheels, achieving profitability within the first year through digital marketing, supplier network development, and operational management.

P&L management Digital Marketing Supplier Management Sales Strategy Operations Market Analysis

Retail Manager

Phones 4U Ltd.

Oct 2001 - Dec 2009 (8 years 2 months)

Led a retail team to top-tier sales performance, improved customer satisfaction through staff training, and consistently exceeded sales targets while managing inventory and financials.

retail management Team Leadership Sales Training Inventory Management Customer Retention Performance Metrics