Open to opportunities

Shirley Tan

@shirleytan

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Results-driven Sales & Business Development Leader in APAC.

Malaysia

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What I'm looking for

I am looking for a role that allows me to leverage my sales expertise in a dynamic environment, focusing on strategic partnerships and revenue growth while fostering a collaborative company culture.

I am a results-driven Sales and Business Development Leader with a strong track record of securing multi-million-dollar deals and expanding market presence across the APAC region. My expertise lies in driving revenue growth through AI-powered solutions, multimedia, and digital transformation. I have a proven ability to develop strategic partnerships and optimize go-to-market strategies, particularly in SaaS and enterprise solutions.

Throughout my career, I have successfully led cross-functional teams and implemented innovative sales and customer retention strategies. My achievements include spearheading over $1M in new business revenue and closing significant multi-million-dollar partnerships. I am adept at consultative sales and leveraging data-driven decision-making to maximize ROI for my clients.

Experience

Work history, roles, and key accomplishments

Current

Senior Director of Multimedia Business

Current

BlendVision

Oct 2023 - Present (1 year 8 months)

Leading business growth and strategic partnerships across APAC for an AI-enhanced multimedia cloud service. Spearheading go-to-market strategies and revenue expansion, while overseeing cross-functional teams to implement innovative sales and customer retention strategies.

Business Development Strategic Partnerships Revenue Go To Market Strategy Sales Leadership Customer Retention SaaS Solutions Consultative Sales

Regional Sales Director

MobileAction & Searchads.com

Sep 2022 - Sep 2023 (11 months)

Directed sales and business development across APAC for AI-driven app analytics and growth solutions. Focused on client acquisition and strategic partnerships to drive revenue growth through consultative sales approaches.

Sales Leadership Business Development Strategic Partnerships Sales Growth Consultative Sales Sponsorship Management Digital Marketing

Regional Vice President

Bango

Jan 2020 - Jan 2022 (2 years)

Directed business growth and market expansion for digital payment solutions across APAC. Managed high-value accounts and strategic partnerships to enhance audience monetization and enterprise sales.

Business Development Strategic Partnerships Account Management Go To Market Strategy Monetization

Regional Head of Programmatic Advertising

BidsOpt Pte. Ltd

Oct 2018 - Jul 2019 (9 months)

Managed programmatic advertising strategies and revenue growth across APAC. Worked with agencies and brands to implement targeted digital marketing solutions.

Programmatic Advertising Business Development Revenue Digital Marketing Strategic Partnerships

Director of Ad Sales

Display.io

Sep 2017 - Sep 2018 (1 year)

Oversaw ad sales and revenue expansion for mobile publishers across APAC. Focused on performance-driven ad placements and strategic account management.

Ad Sales Revenue Strategic Partnerships Programmatic Advertising Performance Optimization Digital Marketing Campaign Management

Sales Director – ASEAN & China

Leadbolt Pte. Ltd.

Jul 2016 - Jul 2017 (1 year)

Led business development and strategic sales in the mobile advertising sector, focusing on user acquisition and monetization solutions for mobile game developers.

Sales Leadership Business Development User Acquisition Monetization Strategic Partnerships Digital Advertising Go To Market Strategy

Sales Director – SEA & China

Datawrkz Pte. Ltd

Feb 2014 - Feb 2016 (2 years)

Managed sales operations and strategic partnerships for programmatic digital advertising solutions across SEA and China, driving data-driven ad performance.

Sales Operations Programmatic Advertising Strategic Partnerships Digital Marketing Campaign Optimization

Education

Degrees, certifications, and relevant coursework

Artificial Intelligence Masterclass

Masterclass, Artificial Intelligence

2023 - 2025

Participated in a Masterclass focused on Artificial Intelligence, exploring advanced AI concepts and their applications in business and technology.

Institute Advertising Communication Training Centre

Advance Diploma, Advertising and Marketing

2000 - 2001

Achieved an Advance Diploma in Advertising and Marketing, gaining in-depth knowledge of marketing strategies, consumer behavior, and advertising techniques.

Institute Advertising Communication Training Centre

Certificate, Communication Studies

1998 - 1999

Completed a Certificate in Communication Studies, focusing on advertising and marketing principles, enhancing skills in effective communication strategies within the industry.