Open to opportunities

Shirley Tan

@shirleytan1

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Results-driven Sales & Business Development Leader in APAC.

Malaysia

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What I'm looking for

I am seeking a dynamic role that fosters collaboration, innovation, and growth opportunities in a forward-thinking organization.

I am a results-driven Sales and Business Development Leader with a proven track record of securing multi-million-dollar deals and driving revenue growth across the APAC region. My expertise lies in AI-powered solutions, multimedia, and digital transformation, where I have successfully expanded market presence and developed strategic partnerships. My consultative sales approach and strong relationship management skills have enabled me to leverage data-driven decision-making to maximize ROI for my clients.

Throughout my career, I have led cross-functional teams and implemented innovative sales strategies that have consistently delivered impressive results. For instance, I spearheaded over $1M in new business revenue at BlendVision and closed a $2M deal at MobileAction, showcasing my ability to drive growth in competitive markets. I am passionate about optimizing go-to-market strategies and scaling SaaS and enterprise solutions to enhance customer engagement and monetization.

Experience

Work history, roles, and key accomplishments

Current

Senior Director of Multimedia Business – APAC

Current

BlendVision at KKCompany

Oct 2023 - Present (1 year 8 months)

Led business growth, strategic partnerships, and revenue expansion across APAC, spearheading go-to-market strategies and enterprise sales. Oversaw cross-functional teams to implement innovative sales and customer retention strategies, achieving over $1M in new business revenue.

Digital Transformation Strategic Partnerships Go To Market Strategy SaaS Consultative Sales Client Relationship Management

Regional Sales Director – APAC

MobileAction & Searchads.com

Jan 2022 - Present (3 years 5 months)

Led sales, business development, and strategic partnerships across APAC, driving revenue growth through consultative sales approaches and AI-powered ad solutions. Focused on client acquisition, sponsorship management, and CRM optimization to increase retention and revenue, closing a $2M+ deal with a leading Chinese agency.

Strategic Sales Business Development Sales Growth Digital Marketing Programmatic Advertising Cross Functional Team Leadership

Regional Vice President - APAC

Bango

Jul 2019 - Present (5 years 11 months)

Directed business growth, market expansion, and strategic partnerships across APAC, focusing on enterprise sales and digital payment solutions. Managed high-value accounts, audience monetization, and strategic go-to-market plans, securing a $1.2M contract with a top-tier Chinese agency.

Carrier Billing Monetization Enterprise Sales Payment Solutions Strategic Partnerships Go To Market Planning

Regional Head of Programmatic Advertising - APAC

BidsOpt Pte. Ltd

Aug 2017 - Present (7 years 10 months)

Managed new business development, programmatic advertising strategies, and revenue growth across APAC, working with agencies, brands, and game developers. Achieved $50K–$200K in monthly gross revenue, driving 40% YoY growth in programmatic ad spend.

Programmatic Advertising AI driven Targeting Performance Optimization Business Development Revenue Strategic Partnerships

Sales Director – ASEAN & China

Leadbolt Pte. Ltd.

Sep 2014 - Present (10 years 9 months)

Led business development, strategic sales, and client acquisition in the mobile advertising sector, specializing in user acquisition strategies and monetization solutions. Scaled revenue from $4K to $290K per month, driving 70% YoY growth in the gaming sector.

Mobile Advertising User Acquisition Business Development Strategic Sales Monetization Programmatic Advertising

Education

Degrees, certifications, and relevant coursework

Artificial Intelligence (AI) Masterclass

Masterclass, Artificial Intelligence (AI)

Currently pursuing an Artificial Intelligence (AI) Masterclass, focusing on advanced AI concepts and applications. This ongoing program enhances expertise in cutting-edge AI technologies.

Institute Advertising Communication Training Centre (IACT)

Certiﬁcate in Communication Studies, Communication Studies

Completed a Certificate in Communication Studies at the Institute Advertising Communication Training Centre (IACT). This program provided foundational knowledge in communication principles and practices.

Institute Advertising Communication Training Centre (IACT)

Advance Diploma in Advertising and Marketing, Advertising and Marketing

Obtained an Advanced Diploma in Advertising and Marketing from the Institute Advertising Communication Training Centre (IACT). This advanced program focused on strategic advertising and marketing techniques.