Open to opportunities

Bayu Yusra

@bayuyusra

Message

Results-oriented sales and marketing team leader driving revenue growth through digital ad strategy.

Malaysia

Message

What I'm looking for

I seek a leadership role where I can coach teams, drive digital ad revenue growth, improve CRM and forecasting, and partner with stakeholders for measurable results.

I am a results-oriented Sales & Marketing Team Leader with over 10 years' experience in digital media strategy, client relationship management, and sales performance leadership. I have a strong track record of driving revenue growth through upselling, solution pitching, and accurate sales forecasting.

Throughout my career I have led and coached high-performing teams to exceed monthly and quarterly targets, supported advertisers across Meta and Google Ads platforms, and ensured CRM data hygiene and reliable forecasting. I partner closely with stakeholders to align reporting, incentives, and strategic roadmaps that improve retention and campaign ROI.

I bring hands-on experience in campaign execution, data analysis, cross-functional collaboration, and escalation management, and I focus on coaching, process discipline, and measurable outcomes to deliver sustained commercial impact.

Experience

Work history, roles, and key accomplishments

Team Leader

CNX

Sep 2022 - Nov 2025 (3 years 2 months)

Led a high-performing team supporting advertisers across Meta Marketing Pro ID & SEA, driving upsells and new product pitches to consistently exceed monthly and quarterly revenue targets while ensuring CRM accuracy and reliable sales forecasts.

Team Leadership Sales Coaching Meta Ads Upselling CRM Management Sales Forecasting performance reporting

Team Leader

TDCX

Jun 2021 - Sep 2022 (1 year 3 months)

Managed a team of Google Ads specialists focused on full-funnel campaign optimization for SMB advertisers, delivering data-driven coaching and improving campaign ROI while maintaining CRM and forecasting accuracy.

Team Leadership Google Ads Campaign Optimization Coaching CRM Management Forecasting ROI Analysis

Senior & Assistant Team Leader

TDCX

Jul 2018 - Jun 2021 (2 years 11 months)

Led and coached ad specialists to exceed acquisition and retention KPIs by scaling Search, Display, and YouTube campaigns, driving client revenue growth through upselling and analytics-driven recommendations.

Google Ads Campaign Strategy Upselling Forecasting performance reporting

Google Ads Agency Development Manager

TDCX

Jul 2015 - Jul 2018 (3 years)

Supported agency partners to scale client ad spend via consultative sales, quarterly business reviews, training programs, and media plans that increased partner revenue.

Google Ads Training Media Planning Partner Management Client Business Reviews Sales Strategy Revenue Growth

Software Licensing Specialist

Echez Sdn. Bhd.

Feb 2013 - Jun 2015 (2 years 4 months)

Conducted high-volume outbound sales for Microsoft licensing and anti-piracy programs, consistently exceeding quarterly targets through pipeline management, lead qualification, and cross-team collaboration.

Outbound Sales Lead Qualification Pipeline Management Forecasting CRM Hygiene Sales Target Achievement