Chris Choo

Drive net-new pipeline generation across APAC by prospecting enterprise accounts via cold outreach, email campaigns, and LinkedIn Sales Navigator. Manage customer renewal portfolios and partner with Strategic Solution Managers to identify cross-sell/upsell opportunities.

Managed end-to-end sales engagement across ASEAN, driving new customer acquisition, account retention, and expansion for hardware-enabled SaaS and cloud networking solutions. Spearheaded joint sales initiatives with regional distributors, VARs, and System Integrators.

Executed outbound campaigns across assigned territories to generate qualified pipeline for enterprise data management solutions. Utilized LinkedIn Sales Navigator and data intelligence tools to map corporate structures and identify white-space accounts.

Qualified inbound and outbound leads using the BANT methodology, running systematic post-event and post-webinar follow-up sequences to convert marketing leads into Sales Qualified Leads. Co-managed Market Development Funds allocated to regional distributors and partners.

Developed new business for enterprise IT infrastructure, software solutions, and system integration services across local accounts. Managed end-to-end sales processes from lead qualification to deal closure and renewal tracking.

Conducted B2B prospecting, cold outreach, and client meetings to build an initial pipeline of prospective accounts. Prepared detailed sales quotations, negotiated commercial terms, and coordinated with operational teams to ensure order fulfilment.

Executed outbound prospecting calls and email marketing campaigns to generate qualified sales leads for the account management team. Handled daily quote inquiries, requested vendor pricing, and registered deals with regional IT distributors and principals.

Pursued an Executive Diploma in Business Administration, gaining foundational knowledge in business management and administration.