Open to opportunities

Wang Yanwei

@wangyanwei

Results-driven APAC direct sales leader specializing in growth strategy, distributor enablement, and cross-cultural transformation.

Malaysia

Message

What I'm looking for

I seek a senior regional role driving growth and transformation through distributor enablement, cross-cultural leadership, and scalable partner programs in a collaborative, mission-driven organization.

I am a results-driven Asia-Pacific and China direct sales business leader with 14 years of experience designing and executing growth strategies across China, APAC, and global markets. I have led large-scale businesses (USD 300M–1B+), driven business model transformations, and reversed declines to deliver measurable growth while empowering distributor and employee ecosystems.

My strengths include APAC growth strategy, incentive and tiered distributor management, partner training system development, and cross-cultural leadership within complex matrix organizations. I have built scalable enablement platforms, led multicultural teams, and developed globally adopted playbooks that align stakeholders and sustain health & wellbeing-focused business evolution.

Experience

Work history, roles, and key accomplishments

Current

Chief Sales & ABO Enablement Officer

Current

Amway Malaysia/Brunei

Apr 2023 - Present (2 years 10 months)

Owned business strategy and distributor ecosystem for the USD 300M Malaysia & Brunei market, reversing two years of decline and delivering 6% growth by Nov 2025 through distributor empowerment and health & wellbeing transformation.

Sales Strategy Distributor Business Transformation Program Management

APAC Strategy Director

Amway Asia

Oct 2020 - Mar 2023 (2 years 5 months)

Shaped Health & Wellbeing transformation across 10 Asian markets, integrating global resources to drive 2–4% growth in Taiwan and 10%+ in Vietnam and producing a 132-page transformation playbook adopted globally.

Regional Strategy Business Transformation Go To Market Playbook Development Change Management Stakeholder Management

Global Talents Project Representative

Amway Global

Jul 2019 - Oct 2020 (1 year 3 months)

Served as sole Asia representative on a global high-potential assignment, contributing to five-year strategic planning for Brazil/Latin America and piloting the Total Wellness Community model across multiple regions.

Program Representation Market Turnaround Support Pilot Strategic Planning

Northern Region Deputy Sales Director

Amway China

Jul 2012 - Jul 2019 (7 years)

Managed a USD 1B Northern Region portfolio across 14–18 provinces, maintaining operational stability during restructuring and launching the Build Young Leader program to develop a U40 distributor pipeline.

Distributor Pipeline Building Change Management Stakeholder Engagement

Northern Region Conference Manager

Amway China

Jan 2009 - Jan 2012 (3 years)

Designed and executed large-scale annual recognition events for up to 10,000 attendees and established standardized operational systems to support distributor capability building.

Event Management Content Development Production Coordination Logistics

Senior Business Support Supervisor

Amway China

Jan 2004 - Jan 2009 (5 years)

Led production of distributor motivational media and coordinated stage, film, and event programming to support major regional conferences and distributor engagement.

Media Production Event Programming Content Creation Production Coordination Operational Support