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Faizal Rapi'eeFR
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Faizal Rapi'ee

@faizalrapiee

Results-driven sales leader focused on customer-centric strategies.

Singapore
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What I'm looking for

I am seeking a role that values customer-centric strategies and offers opportunities for growth and innovation.

I am a results-driven sales and business operations leader with a proven track record in designing and implementing consumer-centric service strategies. My expertise lies in leading outsourced partners, optimizing performance KPIs, and leveraging AI technologies to enhance service delivery. I thrive in collaborative environments, working with cross-agency stakeholders to build knowledge systems and resolve citizen queries efficiently.

Throughout my career, I have successfully navigated complex market conditions, achieving significant revenue growth and operational efficiencies.

As the Head of Sales Strategy & Operations at Awebstar Technologies, I built a sales pipeline that generated SGD $650K in revenue and led high-value tender negotiations projected to yield SGD $1.6M in contracts. My focus on data-driven decisions and customer lifecycle value has resulted in a 90% renewal rate, showcasing my commitment to customer-centric leadership.

With a strong background in strategic sales planning and digital transformation, I am passionate about driving continuous improvement and innovation. I have a history of implementing successful market entry strategies and enhancing customer experience, making me a valuable asset to any organization looking to grow and adapt in today's dynamic business landscape.

Experience

Work history, roles, and key accomplishments

AL
Current

Head of Sales Strategy & Operations

Awebstar Technologies Pte Ltd

May 2022 - Apr 2025 (2 years 11 months)

Built and managed sales pipeline to achieve SGD $650K in revenue through the use of data and analytics. Led high-value tender negotiations, resulting in projected SGD $1.6M in contracts by Q2 2025. Achieved a 90% renewal rate with a retention strategy focused on customer lifecycle value.

TH

Business Operations Manager

The Immortals Pte Ltd (The Gym Pod, HQ)

Apr 2021 - Apr 2022 (1 year)

Improved pod deployment by 35% under seven months, aligning operations to meet growing customer demand. Lowered cost by 14% MoM through vendor renegotiation and internal process refinement. Set up a 24/7 support center, cutting customer service costs by 30% while increasing responsiveness.

NS

Country Director, Operations & Fitness

NF Fitness Pte Ltd & NF Gym Pte Ltd (UFC Gym Singapore)

Nov 2018 - Dec 2020 (2 years 1 month)

Drove SGD $250K+ in pre-launch revenue via strategic lead generation campaigns. Created and deployed a legal collections process that recovered 95% of outstanding membership dues (SGD $160K+). Implemented a full membership lifecycle strategy, generating SGD $1.4M in annual sales pre-COVID.

TG

Business Sales Consultant

TLG@B Pte Ltd (The Loft Gym)

Jul 2018 - Nov 2018 (4 months)

Revised business model to introduce new studio offerings, boosting new member sign-ups by 30%. Recruited key staff to support rapid expansion, achieving 25% engagement from existing customer base. Introduced a lifestyle program that reduced attrition by 6% and increased uptake for personalized training.

WR

Gym Instructor | Boot Camp Group Class Trainer

Willow Stream Spa at Raffles Hotels & Resort

Aug 2008 - Nov 2011 (3 years 3 months)

Served as a Gym Instructor and Boot Camp Group Class Trainer.

Education

Degrees, certifications, and relevant coursework

AB

Asia Pacific School of Sports & Business

Diploma, Sports Management

2011 - 2012

Completed a Diploma in Sports Management. Acquired foundational knowledge in managing sports organizations and related businesses.

University of Cumbria logoUC

University of Cumbria

Master of Business Administration, International Business

2022 -

Lithan Academy logoLA

Lithan Academy

WSQ Diploma, Data Science

2024 -

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