Faizal Rapi'ee
@faizalrapiee
Results-driven sales leader focused on customer-centric strategies.
What I'm looking for
I am a results-driven sales and business operations leader with a proven track record in designing and implementing consumer-centric service strategies. My expertise lies in leading outsourced partners, optimizing performance KPIs, and leveraging AI technologies to enhance service delivery. I thrive in collaborative environments, working with cross-agency stakeholders to build knowledge systems and resolve citizen queries efficiently.
Throughout my career, I have successfully navigated complex market conditions, achieving significant revenue growth and operational efficiencies.
As the Head of Sales Strategy & Operations at Awebstar Technologies, I built a sales pipeline that generated SGD $650K in revenue and led high-value tender negotiations projected to yield SGD $1.6M in contracts. My focus on data-driven decisions and customer lifecycle value has resulted in a 90% renewal rate, showcasing my commitment to customer-centric leadership.
With a strong background in strategic sales planning and digital transformation, I am passionate about driving continuous improvement and innovation. I have a history of implementing successful market entry strategies and enhancing customer experience, making me a valuable asset to any organization looking to grow and adapt in today's dynamic business landscape.
Experience
Work history, roles, and key accomplishments
Head of Sales Strategy & Operations
Awebstar Technologies Pte Ltd
May 2022 - Apr 2025 (2 years 11 months)
Built and managed sales pipeline to achieve SGD $650K in revenue through the use of data and analytics. Led high-value tender negotiations, resulting in projected SGD $1.6M in contracts by Q2 2025. Achieved a 90% renewal rate with a retention strategy focused on customer lifecycle value.
Business Operations Manager
The Immortals Pte Ltd (The Gym Pod, HQ)
Apr 2021 - Apr 2022 (1 year)
Improved pod deployment by 35% under seven months, aligning operations to meet growing customer demand. Lowered cost by 14% MoM through vendor renegotiation and internal process refinement. Set up a 24/7 support center, cutting customer service costs by 30% while increasing responsiveness.
Country Director, Operations & Fitness
NF Fitness Pte Ltd & NF Gym Pte Ltd (UFC Gym Singapore)
Nov 2018 - Dec 2020 (2 years 1 month)
Drove SGD $250K+ in pre-launch revenue via strategic lead generation campaigns. Created and deployed a legal collections process that recovered 95% of outstanding membership dues (SGD $160K+). Implemented a full membership lifecycle strategy, generating SGD $1.4M in annual sales pre-COVID.
Business Sales Consultant
TLG@B Pte Ltd (The Loft Gym)
Jul 2018 - Nov 2018 (4 months)
Revised business model to introduce new studio offerings, boosting new member sign-ups by 30%. Recruited key staff to support rapid expansion, achieving 25% engagement from existing customer base. Introduced a lifestyle program that reduced attrition by 6% and increased uptake for personalized training.
General Manager
Factory Made Gym Pte Ltd (Anytime Fitness Franchise)
Sep 2014 - Jul 2018 (3 years 10 months)
Oversaw the launch and pre-sales of three clubs, generating SGD $1M in revenue and 2,400 sign-ups. Managed revenue growth campaigns that produced consistent 25%–35% MoM increases. Mentored four club managers and 20+ staff to drive performance across multiple locations.
Fitness | Spa Duty Manager
ESPA at Resorts World Sentosa
Mar 2012 - Aug 2014 (2 years 5 months)
Launched a new 6,000-sq ft fitness facility and integrated it into spa services. Promoted into a dual leadership role, overseeing spa operations and team development across departments.
Education
Degrees, certifications, and relevant coursework
Asia Pacific School of Sports & Business
Diploma, Sports Management
2011 - 2012
Completed a Diploma in Sports Management. Acquired foundational knowledge in managing sports organizations and related businesses.
University of Cumbria
Master of Business Administration, International Business
2022 -
Lithan Academy
WSQ Diploma, Data Science
2024 -
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
faizal-rapiee.medium.comSalary expectations
Social media
Job categories
Skills
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