angie kong
@angiekong
Commercial leader at C27 Digital who grew McDonald’s Malaysia’s retainer and led 30-person teams across digital campaigns.
MalaysiaWhat I'm looking for
At C27 Digital, I served as strategic account lead for McDonald’s Malaysia, working with senior marketing stakeholders and leading multidisciplinary Account and Creative teams. I managed concurrent campaigns and focused on client retention, upselling and cross-selling, with projected 2026 year-over-year growth of more than 15%.
As Country Manager at Marie France Bodyline Group, I spearheaded nationwide expansion for four brands across 13 centers, delivering more than 20% year-over-year growth. I directed sales, marketing, operations and client experience with P&L ownership.
I founded Techmex Staging Connections and built the business from five to more than 40 employees before achieving a 10X exit valuation. Across my work in sales, marketing, events, healthcare, beauty, retail and FMCG, I’ve focused on client relationships, commercial growth and unlocking opportunities through data, AI and innovative market strategies.
Experience
Work history, roles, and key accomplishments
Account Director
C27 Digital
Jan 2025 - Jul 2026 (1 year 6 months)
Served as strategic account lead for McDonald's Malaysia, managing client relationships and driving commercial growth. Led multidisciplinary teams to deliver digital campaigns and manage concurrent projects.
Country Manager
Marie France Bodyline Group
Jan 2024 - Jan 2025 (1 year)
Spearheaded nationwide expansion for 4 brands, delivering over 20% YOY growth across 13 centers and 200+ employees. Directed sales, marketing, operations, and client experience with P&L ownership.
Head of Marketing
Medi Beaute Group
Jan 2022 - Jan 2024 (2 years)
Revitalized digital presence across social platforms, increasing Facebook followers by over 50% and supporting over 20% YOY growth. Led performance marketing strategies achieving 5X ROAS and built corporate identity.
Assistant GM
Dzi Kingdom Group
Jan 2020 - Jan 2021 (1 year)
Led teams across PR, events, digital marketing, and e-commerce for 30 centers nationwide. Achieved over 30% increase in social media engagement through campaign direction and content optimization.
Director of Operations
Chang Cheng Berhad
Jan 2018 - Jan 2020 (2 years)
Oversaw operations, HR, and marketing across multiple business units, implementing KPIs and processes to improve efficiency. Strengthened reporting, accountability, and cross-functional workflow discipline.
Senior Sales & Marketing Manager
Kiwi Concepts & Marketing
Jan 2013 - Jan 2017 (4 years)
Achieved 25% YOY growth in new accounts and 30% YOY sales growth through product development and strategic client management. Managed F&B and healthcare client relationships, developing tailored proposals and campaign solutions.
Founder & GM
Techmex Staging Connections
Jan 2001 - Jan 2013 (12 years)
Built the business from 5 to 40+ employees and achieved a 10X exit valuation. Secured 100% client retention and was named a Top 3 events agency by multinational clients including Microsoft, Lenovo, ABB, Siemens, and Ogawa Malaysia.
Marketing & Event Executive
Crystal Edge
Jan 1998 - Jan 2001 (3 years)
Managed client relationships and supported high-profile event delivery for global brands including Intel, IBM, and HP.
Education
Degrees, certifications, and relevant coursework
Griffith University
Bachelor of Commerce, Accounting and Finance
Activities and societies: 2x Scholarship Recipient for Year 2 and 3
Bachelor of Commerce in Accounting and Finance. Recipient of scholarships for Year 2 and Year 3.
Tech stack
Software and tools used professionally
Availability
Location
MalaysiaAuthorized to work in
Salary expectations
Social media
Job categories
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