veronica chin
@veronicachin
Marketing leader driving customer acquisition, priority segment growth and data-driven brand strategies.
What I'm looking for
I am a dynamic, results-oriented marketing leader with extensive experience driving brand growth, customer engagement and loyalty across regional markets. I have led end-to-end segment transformations, launched affluent value propositions, and delivered triple-digit growth in acquisition and assets under management through data-driven campaigns and sharp segmentation.
I excel at cross-functional leadership, integrating product, digital and retail channels to optimize the customer journey and boost retention. Proficient in Power BI, Medallia and Tableau, I combine analytics with strategic marketing to deliver measurable business outcomes and build long-term customer loyalty.
Experience
Work history, roles, and key accomplishments
Head, Affluent & Propositions
Al Rajhi Bank Malaysia
Mar 2025 - Present (9 months)
Transformed the Affluent and Wealth franchise with end-to-end responsibility for Priority banking and wealth portfolios, launching the bank's first Affluent Value Proposition and driving +131% growth in Affluent investors and +146% YoY fee income.
Managed store operations and guest experience at KLCC, achieving 110% sales to plan, 17% conversion (vs APAC 13%) and NPS 80% (vs APAC 66%), while driving community partnerships and business expansion.
Head, Segment Strategy & Initiatives
Alliance Bank Malaysia
May 2016 - Feb 2021 (4 years 9 months)
Led segment strategy, loyalty and acquisition programs for priority and affluent segments, driving a 226% increase in Priority Banking customers and improving NPS from -4 to +20 through journey and CX transformation.
Built and managed the Private Wealth and Preferred client segments, driving a 30% YoY increase in new-to-wealth customers and improving cross-sell penetration through tailored value propositions.
Head of Bancassurance, PFS
UOB Malaysia
Aug 2013 - Oct 2014 (1 year 2 months)
Owned product management and sales strategy for bancassurance, overseeing P&L and campaigns that increased product penetration by 24%, boosting retail banking revenue.
Education
Degrees, certifications, and relevant coursework
Centre international d'études pédagogiques (DELF)
DELF B1, French Language
2018 - 2018
Attained the DELF B1 certification demonstrating intermediate French language skills.
Centre international d'études pédagogiques (DELF)
DELF A1, French Language
2010 - 2010
Attained the DELF A1 certification in French language proficiency.
University of London
LL.B (Hons.), Law
Completed an LL.B (Hons.) program focusing on legal principles and practice.
Availability
Location
Job categories
Skills
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