Looking for a job

veronica chin

@veronicachin

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Marketing leader driving customer acquisition, priority segment growth and data-driven brand strategies.

Malaysia

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What I'm looking for

I seek a leadership role where I can drive data-led marketing and segment transformation, collaborate cross-functionally, and scale customer acquisition and retention strategies.

I am a dynamic, results-oriented marketing leader with extensive experience driving brand growth, customer engagement and loyalty across regional markets. I have led end-to-end segment transformations, launched affluent value propositions, and delivered triple-digit growth in acquisition and assets under management through data-driven campaigns and sharp segmentation.

I excel at cross-functional leadership, integrating product, digital and retail channels to optimize the customer journey and boost retention. Proficient in Power BI, Medallia and Tableau, I combine analytics with strategic marketing to deliver measurable business outcomes and build long-term customer loyalty.

Experience

Work history, roles, and key accomplishments

Current

Head, Affluent & Propositions

Current

Al Rajhi Bank Malaysia

Mar 2025 - Present (9 months)

Transformed the Affluent and Wealth franchise with end-to-end responsibility for Priority banking and wealth portfolios, launching the bank's first Affluent Value Proposition and driving +131% growth in Affluent investors and +146% YoY fee income.

Value Proposition Affluent Banking Customer Acquisition Campaign Strategy AUM Growth CRM Analytics

Assistant Store Manager

Lululemon

Feb 2022 - Mar 2025 (3 years 1 month)

Managed store operations and guest experience at KLCC, achieving 110% sales to plan, 17% conversion (vs APAC 13%) and NPS 80% (vs APAC 66%), while driving community partnerships and business expansion.

Retail Operations Store Management Guest Experience NPS Sales Growth Community Partnership Training Development

Head, Segment Strategy & Initiatives

Alliance Bank Malaysia

May 2016 - Feb 2021 (4 years 9 months)

Led segment strategy, loyalty and acquisition programs for priority and affluent segments, driving a 226% increase in Priority Banking customers and improving NPS from -4 to +20 through journey and CX transformation.

Customer Acquisition Loyalty Programs Customer Journey CRM NPS Marketing Strategy Cross Selling Digital Transformation Segmentation

Head, Preferred & Prime Segment

CIMB

Oct 2014 - Apr 2016 (1 year 6 months)

Built and managed the Private Wealth and Preferred client segments, driving a 30% YoY increase in new-to-wealth customers and improving cross-sell penetration through tailored value propositions.

Wealth Segment Strategy Value Proposition Cross Sell P&L management Revenue Growth Sales Management

Head of Bancassurance, PFS

UOB Malaysia

Aug 2013 - Oct 2014 (1 year 2 months)

Owned product management and sales strategy for bancassurance, overseeing P&L and campaigns that increased product penetration by 24%, boosting retail banking revenue.

Product Management Campaign Strategy Sales Management P&L management Retail Banking Performance Tracking