Open to opportunities

Wilson Moy

@wilsonmoy

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Strategic marketing leader with 10+ years in SaaS and digital marketing.

Malaysia

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a strategic and results-driven marketing leader with over 10 years of experience in SaaS and digital product marketing. My career has been marked by a proven track record in user acquisition, product launches, SEO, and brand growth. I excel in turning marketing insights into revenue-driving initiatives, having built scalable programs across the funnel from content and community to performance marketing.

Currently, I own the strategic direction and execution of full-funnel marketing initiatives at Piktochart AI, where I spearheaded product marketing post-launch, leading to significant growth in user acquisition and overall company revenue. I am passionate about storytelling and data-informed strategies, and I take pride in empowering my teams through mentorship and strategic alignment.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead

Current

Piktochart

Feb 2024 - Present (1 year 6 months)

Owned the strategic direction and execution of full-funnel marketing initiatives supporting Piktochart AI. Spearheaded product marketing post-launch, leading SEO strategy, landing page creation, and multi-channel campaigns resulting in significant growth.

Digital Marketing Product Marketing SEO Strategy Leadership Project Management User Acquisition Content Marketing Performance Marketing AI Marketing

Brand & Partnership Manager

Piktochart

Sep 2021 - Feb 2024 (2 years 5 months)

Strengthened brand positioning and international visibility across a user base of 11M+. Developed and implemented SEO and backlink strategies to improve domain authority and traffic.

Brand Management Partnership Management SEO Content Creation Thought Leadership Go To Market Strategy Digital Marketing Public Speaking International Marketing

Digital Marketing Specialist

Piktochart

Sep 2018 - Sep 2021 (3 years)

Launched and managed the #PiktoWebinar series to grow brand awareness and generate qualified leads. Built co-marketing and content collaborations with brands like HubSpot, Bonusly, Hello Bar, EdTech, and DataJournalism.

Digital Marketing Lead Generation Content Marketing Co Marketing Strategic Partnerships User Acquisition Community Engagement Brand Awareness Event Management

Community Evangelist

Piktochart

Jun 2017 - Sep 2018 (1 year 3 months)

Built and managed Pikto Community (Slack, Facebook) to connect global users, improve engagement, and foster advocacy. Ran online campaigns and virtual events focused on education and peer learning.

Community Management Campaigns Virtual Events User Engagement Social Media Public Speaking Content Creation Customer Retention Relationship Building

Social Media Marketer

Piktochart

May 2015 - Jun 2017 (2 years 1 month)

Managed social presence across 7+ platforms, growing and engaging an 87,000+ follower base. Created platform-specific content strategies and campaigns, overseeing daily content scheduling and performance analysis.

Social Media Marketing Content Strategy Performance Analysis Google Analytics Community Engagement Customer Service Digital Marketing

Twitter Squad Member

Buffer

Jul 2016 - Oct 2016 (3 months)

Selected as part of Buffer’s global Twitter Squad to engage with 650K+ followers, championing community positivity and brand voice. Gained firsthand insight into Buffer’s community-first approach to social growth.

Community Engagement Social Media Brand Voice Twitter Online Communication Digital Marketing

Executive, People Culture Department

ViTrox Corporation

Nov 2014 - Apr 2015 (5 months)

Executed comprehensive internal branding strategies that enhanced employee engagement. Improved external communications through impactful events and PR initiatives.

Employee Engagement Event Management Public Relations Corporate Communications Strategic Planning Project Coordination Marketing Strategy Organizational Development

Education

Degrees, certifications, and relevant coursework

Upper Iowa University

BSc of Science, Psychology & Communications

2010 - 2014

Grade: Summa Cum Laude

Graduated with Summa Cum Laude honors, demonstrating exceptional academic achievement in the fields of psychology and communications. Gained a comprehensive understanding of human behavior, communication theories, and their applications in various contexts.