Wazir Aziz
@waziraziz
Experienced marketing director with a passion for data-driven strategies.
What I'm looking for
With 14 years of experience in marketing, I excel in crafting data-driven strategies. My strong background in UK online marketing has shaped me into an adaptable strategist for global markets. I lead by example, fostering team alignment and equitable contributions, while promoting open dialogue to drive results.
As the Managing & Marketing Director at TactUs, I focus on developing and executing strategic marketing plans that optimize campaigns and drive revenue growth. My previous roles at Carousell and Goama have equipped me with the skills to lead diverse teams and implement successful marketing initiatives that exceed performance metrics and enhance brand presence.
Experience
Work history, roles, and key accomplishments
Managing & Marketing Director
TactUs
Jan 2024 - Present (1 year 5 months)
As Managing & Marketing Director, I develop and execute strategic marketing plans to acquire clients and drive revenue growth. I focus on optimizing campaigns and ensuring operational efficiency while providing expert guidance on marketing strategies.
Managing & Marketing Director
TactUs
Jan 2024 - Present (1 year 5 months)
As Managing & Marketing Director, I develop and execute strategic marketing plans to acquire clients, optimize campaigns, and drive revenue growth while ensuring operational efficiency and profitability.
Marketing & Online Manager
The Georgian House
Jan 2011 - Feb 2014 (3 years 1 month)
Managed online and offline marketing for a boutique hotel, implementing omni-channel strategies to boost brand awareness and drive bookings.
Marketing & Online Manager
The Georgian House
Jan 2012 - Feb 2014 (2 years 1 month)
Managed online and offline marketing for a boutique hotel, implementing omni-channel strategies to boost brand awareness and drive bookings.
Digital Marketing Executive
IDP Connect
Feb 2014 - Jan 2015 (11 months)
Executed digital marketing strategies and campaigns for an online media company, focusing on improving content and user experience across digital channels.
Digital Marketing Executive
IDP Connect
Feb 2014 - Jan 2015 (11 months)
Executed digital marketing strategies and optimized campaigns across all channels. Focused on improving content and user experience while driving traffic and conversions.
Digital Marketing & Product Manager
Intergreat Group
Jan 2015 - Jan 2016 (1 year)
Oversaw digital strategy and product development for a media agency. Developed global marketing strategies and led a team to enhance user experience and drive conversions.
Director & Co-Founder
StyleReserve
Jan 2016 - Jan 2018 (2 years)
Managed business development, digital marketing, and product strategies for a discount fashion outlet, focusing on growth and customer engagement.
Director & Co-Founder
StyleReserve
Jan 2016 - Jan 2018 (2 years)
Managed business development, digital marketing, and product strategies for a discount fashion outlet. Focused on driving sales and enhancing customer engagement through innovative marketing.
Marketing Manager
WORQ Coworking Space
Jan 2018 - Jan 2018 (0 months)
Planned and executed B2B marketing strategies to generate leads and enhance brand identity. Managed public relations and media relations to maximize coverage and community engagement.
Influencer Marketing Manager
Common Ground Coworking Space
Jan 2018 - Jan 2019 (11 months)
Focused on influencer marketing and partnerships to enhance brand visibility. Achieved significant increases in social media followers and occupancy rates through strategic initiatives.
Influencer Marketing Manager
Common Ground Coworking Space
Jan 2018 - Jan 2019 (11 months)
Focused on influencer marketing and affiliate partnerships to enhance brand visibility and occupancy rates during a period of rapid growth.
Digital Marketing & Product Manager
Intergreat Group
Jan 2015 - Jan 2016 (1 year)
Oversaw digital strategy and product development for a media agency, implementing global marketing strategies and managing an international team.
Marketing Manager
WORQ Coworking Space
Oct 2018 - Jan 2019 (3 months)
Planned and executed B2B marketing strategies to generate leads and enhance the brand identity of WORQ, managing public relations and media relations.
Brand Advocacy & Influencer Marketing Lead
Vettons
May 2019 - May 2020 (1 year)
Led brand and influencer marketing strategies, managing a team to build relationships with key influencers. Focused on achieving high ROI in campaigns and aligning marketing strategies with product roadmaps.
Brand Advocacy & Influencer Marketing Lead
Vettons
May 2019 - Jun 2021 (2 years 1 month)
Led brand and influencer marketing strategy, managing a team to build relationships with key influencers and planning cost-effective marketing projects with optimal ROI.
Head of Marketing (APAC & Latin America)
Goama
Jan 2021 - Jan 2022 (1 year)
Responsible for developing marketing strategies to establish Goama’s positioning as the preferred Gamification Engine in the B2B market, leading a diverse team to execute marketing strategies.
Head of Marketing (APAC & Latin America)
Goama
Jan 2021 - Jan 2022 (1 year)
Responsible for developing marketing strategies to establish Goama as a preferred Gamification Engine in the B2B market. I lead a diverse team and manage content strategy across various platforms to drive brand presence.
Country Manager, Marketing
Carousell Group
Jan 2023 - Jan 2024 (1 year)
Led the strategic marketing direction in Malaysia, aligning marketing and digital plans with business objectives, and creating insights-driven programs to achieve business performance metrics.
Country Manager, Marketing
Carousell Group
Jan 2023 - Jan 2024 (1 year)
As Country Marketing Manager, I drive strategic marketing direction in Malaysia, aligning marketing plans with business objectives and leading operations to achieve performance metrics. I foster team collaboration and create insights-driven programs.
Education
Degrees, certifications, and relevant coursework
Goldsmiths, University of London
Master of Science, Consumer Behaviour
2013 - 2014
Grade: Merit
Completed a Master of Science in Consumer Behaviour with a focus on understanding consumer decision-making processes and the psychological factors influencing purchasing behavior.
Middlesex University
Bachelor of Arts, International Marketing
2010 - 2013
Grade: First Class
Activities and societies: Received a full scholarship.
Earned a Bachelor of Arts in International Marketing, focusing on global marketing strategies, consumer behavior, and market research methodologies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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