Open to opportunities

Rayner Kiew

@raynerkiew

Message

Results-driven marketing and operations leader with 10+ years driving growth across SEA.

Malaysia

Message

What I'm looking for

I seek a senior marketing or operations role where I can lead regional growth, build high-performing teams, and execute data-driven strategies in a collaborative, impact-focused culture.

I am a results-driven marketing and operations leader with over 10 years' experience delivering data-driven marketing strategies, business development, and high-performing team leadership across Southeast Asia. I have led multi-channel campaigns (Facebook, Instagram, TikTok, Xiao Hong Shu/REDnote), built regional partnerships, and achieved measurable growth for hospitality, beauty, and dining markets.

My track record includes major revenue uplifts, client retention improvements, successful market expansions, and operational turnarounds. I blend strategic thinking with hands-on execution, prioritize cross-functional collaboration, and focus on scalable, localized strategies that align marketing with business objectives.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Operations Director

Current

E-Talent SG

May 2025 - Present (5 months)

Spearheaded data-driven digital marketing strategies focused on Xiaohongshu (REDnote) and multi-channel campaigns across Facebook, Instagram, and TikTok to drive brand awareness, user engagement, and lead generation across SEA hospitality, beauty, and dining verticals.

Digital Marketing Xiaohongshu Facebook Ads Influencer Marketing Team Leadership SEA Market Localization Performance Marketing

Current

Account Manager, New Vertical

Current

Foodpanda Malaysia

Mar 2021 - Present (4 years 7 months)

Drove Shops vertical growth in East Malaysia delivering 8x growth in six months, achieving 30–40% month-on-month revenue/order uplifts and accelerating vendor expansion timelines from 6 to 3 months while leading two account executives.

Account Management Vendor Relations Revenue Growth Performance Marketing Team Leadership Cross Functional Collaboration Campaign Execution

Business Development Manager

Travelline Malaysia

Apr 2023 - May 2025 (2 years 1 month)

Led APAC business acquisition and client relationship strategies, securing new clients, building strategic partnerships at regional trade shows, and implementing retention programs that reduced churn by 90%.

Business Development Client Relationship Management Partnership Building Trade Shows Market Research Competitor Analysis Customer Retention

Business Development Manager

OYO Malaysia

Mar 2019 - Mar 2021 (2 years)

Improved quarterly fail metrics by 20% and achieved 130% hub acquisition vs targets while driving 90% system adoption and maintaining top-five hub performance with zero churn cases for East Malaysia.

Business Development Account Management Customer Retention Performance Monitoring Stakeholder Management

Operations Manager

Kudat Golf & Marina Resort

Oct 2016 - Mar 2019 (2 years 5 months)

Led operations and business development to deliver a 50% quarter revenue improvement, return the resort to profitability after five years of losses, and oversee a 50% property renovation and coffeehouse rebrand.

Operations Management Business Development P&L management Sales Leadership Hospitality Management

Hotel Manager

Hotel Labuan Point

Jan 2015 - Oct 2016 (1 year 9 months)

Managed pre-opening and operational setup, recruiting and training 20 staff, establishing processes and procedures, and securing local authority promotion for the hotel's sky restaurant prior to opening.

Hotel Management Pre Opening Management Process Development Recruitment Operations

Acting Area Manager

Nando's Chickenland (M) Sdn Bhd

Oct 2012 - Jan 2015 (2 years 3 months)

Managed pre-opening and multi-outlet launches, supported regional openings and reopenings, and earned 'MY Best Assistant Manager' award in 2013 while overseeing outlet operations and expansion projects.

Area Management Restaurant Operations Pre Opening Team Leadership Operational Excellence

Education

Degrees, certifications, and relevant coursework

Universiti Malaysia Sabah

Master of Business Administration, International Business

Grade: GPA: 3.71

Completed a Master of Business Administration in International Business, graduating with a 3.71 GPA.

Universiti Tun Abdul Razak

Bachelor of Science, Hospitality Management

Grade: GPA: 3.48

Activities and societies: Honors Program; Second Harvest; Dean’s Honors List; Chancellor’s Honors List

Completed a Bachelor of Science in Hospitality Management with a focus on hotel management, graduating with a 3.48 GPA and receiving honors recognition.