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NU@ainissyafiqa
Results-driven Digital Marketing Specialist with over 4 years of hands-on experience.
MalaysiaI am looking for a role that fosters creativity, innovation, collaboration, and growth opportunities.
I am a results-driven Digital Marketing Specialist with over 4 years of experience in performance marketing, cross-functional collaboration, and campaign optimization. My journey has been marked by a proven ability to scale co-marketing initiatives and drive lead generation through data insights, significantly improving conversion rates. I thrive in managing global partnerships and multilingual campaigns, ensuring that every marketing effort aligns with cultural and brand identity.
In my current role as a Sr. Executive, Performance Media Specialist at EON Berhad, I led performance marketing strategies that achieved a remarkable 212% increase in lead generation. My commitment to data-driven decision-making has allowed me to optimize substantial marketing budgets while mentoring junior team members to enhance efficiency. I am passionate about fostering relationships with partners and stakeholders to create impactful co-marketing opportunities.
Throughout my career, I have honed my skills in proposal writing, client relationship management, and digital transformation. I am eager to leverage my expertise in a dynamic environment that values innovation and collaboration, driving successful marketing campaigns that resonate with target audiences.
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Work history, roles, and key accomplishments
EON Berhad
Apr 2024 - Present (1 year 7 months)
Led performance marketing strategies for co-marketing brands, achieving a 212% increase in lead generation. Developed localized content frameworks for brand partners and optimized monthly budgets of up to RM100K. Mentored junior team members and collaborated with cross-functional teams to align with company goals.
EON Berhad
Apr 2024 - Present (1 year 7 months)
Led performance marketing strategies for co-marketing brands, achieving a 212% increase in lead generation. Developed localized content frameworks for brand partners and optimized monthly budgets of up to RM100K. Mentored junior team members and collaborated with cross-functional teams to align with company goals.
IBPO Group Berhad
May 2023 - May 2024 (11 months)
Produced competitive analysis reports and executed lead generation through targeted META ads. Collaborated with sales teams to enhance lead-tracking processes, resulting in a 10% boost in conversion rates.
IBPO Group Berhad
May 2023 - May 2024 (11 months)
Produced competitive analysis reports and executed lead generation through META ads. Partnered with sales teams to enhance lead-tracking processes, boosting conversion rates by 10%. Coordinated digital and conventional marketing efforts.
UST Global
May 2022 - Feb 2023 (9 months)
Developed proposals for IT bids, achieving an 89% approval rate. Standardized bid-management processes and collaborated with global teams to ensure compliance with client requirements.
UST Global
May 2022 - Feb 2023 (9 months)
Managed proposal development for IT bids, achieving an 89% approval rate. Standardized bid-management processes and collaborated with global teams to ensure compliance with client requirements.
Info Trek Sdn Bhd
Oct 2021 - May 2022 (7 months)
Executed integrated marketing campaigns to increase enrollment rates. Developed conversion-focused copy and collaborated with design teams to create impactful promotional materials.
Info Trek Sdn Bhd
Oct 2021 - May 2022 (7 months)
Executed integrated marketing campaigns to increase enrollment rates. Developed conversion-focused copy and collaborated with design teams to create impactful promotional materials.
Info Trek Sdn Bhd
Mar 2021 - Oct 2021 (7 months)
Managed multiple marketing campaigns ensuring timely delivery and alignment with business objectives. Optimized landing pages and executed EDM campaigns, achieving significant open rates.
Info Trek Sdn Bhd
Mar 2021 - Oct 2021 (7 months)
Managed multiple marketing campaigns, ensuring timely delivery and alignment with business objectives. Optimized landing pages and executed EDM campaigns, achieving high open rates.
Sime Darby Auto
Nov 2020 - Mar 2021 (4 months)
Monitored website performance and supported strategic marketing planning for car models. Analyzed traffic to increase showroom visits and coordinated vendor relations for promotional materials.
Sime Darby Auto
Nov 2020 - Mar 2021 (4 months)
Managed website performance and supported strategic marketing planning for various car models. Analyzed website traffic and coordinated vendor relations for promotional materials.
Degrees, certifications, and relevant coursework
UMBachelor of Business Administration (Hons.), International Business
2017 - 2020
Grade: Dean’s List
Completed a Bachelor's degree in Business Administration with a focus on International Business, achieving Dean's List recognition for academic excellence.
UMDiploma in Investment Analysis, Investment Analysis
2015 - 2017
Grade: Dean’s List
Earned a Diploma in Investment Analysis, recognized for academic performance with Dean's List honors.
Sijil Pelajaran Malaysia (SPM)
2014 - 2014
Completed the Sijil Pelajaran Malaysia (SPM), a national examination for secondary school students in Malaysia.
Software and tools used professionally
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