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Nissy User

@ainissyafiqa

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Results-driven Digital Marketing Specialist with over 4 years of hands-on experience.

Malaysia

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What I'm looking for

I am looking for a role that fosters creativity, innovation, collaboration, and growth opportunities.

I am a results-driven Digital Marketing Specialist with over 4 years of experience in performance marketing, cross-functional collaboration, and campaign optimization. My journey has been marked by a proven ability to scale co-marketing initiatives and drive lead generation through data insights, significantly improving conversion rates. I thrive in managing global partnerships and multilingual campaigns, ensuring that every marketing effort aligns with cultural and brand identity.

In my current role as a Sr. Executive, Performance Media Specialist at EON Berhad, I led performance marketing strategies that achieved a remarkable 212% increase in lead generation. My commitment to data-driven decision-making has allowed me to optimize substantial marketing budgets while mentoring junior team members to enhance efficiency. I am passionate about fostering relationships with partners and stakeholders to create impactful co-marketing opportunities.

Throughout my career, I have honed my skills in proposal writing, client relationship management, and digital transformation. I am eager to leverage my expertise in a dynamic environment that values innovation and collaboration, driving successful marketing campaigns that resonate with target audiences.

Experience

Work history, roles, and key accomplishments

Current

Sr. Executive, Performance Media Specialist

Current

EON Berhad

Apr 2024 - Present (1 year 2 months)

Led performance marketing strategies for co-marketing brands, achieving a 212% increase in lead generation. Developed localized content frameworks for brand partners and optimized monthly budgets of up to RM100K. Mentored junior team members and collaborated with cross-functional teams to align with company goals.

Performance Marketing Co Marketing Data Analysis Budget Management Mentoring Cross Functional Collaboration Campaign Optimization Social Media Strategy Lead Generation Content Development

Current

Sr. Executive, Performance Media Specialist

Current

EON Berhad

Apr 2024 - Present (1 year 2 months)

Performance Marketing Data Analysis Campaign Optimization Budget Management Lead Generation Social Media Strategy Mentoring Content Development

Digital Marketing Specialist

IBPO Group Berhad

May 2023 - May 2024 (11 months)

Produced competitive analysis reports and executed lead generation through targeted META ads. Collaborated with sales teams to enhance lead-tracking processes, resulting in a 10% boost in conversion rates.

Digital Marketing Lead Generation Competitive Analysis Meta Ads Marketing Strategy Conversion Rate Optimization

Digital Marketing Specialist

IBPO Group Berhad

May 2023 - May 2024 (11 months)

Produced competitive analysis reports and executed lead generation through META ads. Partnered with sales teams to enhance lead-tracking processes, boosting conversion rates by 10%. Coordinated digital and conventional marketing efforts.

Digital Marketing Lead Generation Meta Ads Competitive Analysis Marketing Strategy Conversion Rate Optimization Reporting Market Research

Pre-Sales Support (Creative Team)

UST Global

May 2022 - Feb 2023 (9 months)

Developed proposals for IT bids, achieving an 89% approval rate. Standardized bid-management processes and collaborated with global teams to ensure compliance with client requirements.

Proposal Development Bid Management Client Engagement Cross Functional Collaboration Compliance Process Improvement Technical Solutions Team Coordination Market Research Communication

Digital Marketing Analyst

Info Trek Sdn Bhd

Mar 2021 - Oct 2021 (7 months)

Managed multiple marketing campaigns ensuring timely delivery and alignment with business objectives. Optimized landing pages and executed EDM campaigns, achieving significant open rates.

Campaign Management Landing Page Optimization Email Marketing Google Analytics Digital Strategy UX Design Performance Analysis

Pre-Sales Support (Creative Team)

UST Global

May 2022 - Feb 2023 (9 months)

Managed proposal development for IT bids, achieving an 89% approval rate. Standardized bid-management processes and collaborated with global teams to ensure compliance with client requirements.

Proposal Development Bid Management Client Engagement Compliance Technical Solutions

Brand Lead (Deckly)

Info Trek Sdn Bhd

Oct 2021 - May 2022 (7 months)

Executed integrated marketing campaigns to increase enrollment rates. Developed conversion-focused copy and collaborated with design teams to create impactful promotional materials.

Integrated Marketing Copywriting Campaign Management Collaboration Digital Marketing

Brand Lead (Deckly)

Info Trek Sdn Bhd

Oct 2021 - May 2022 (7 months)

Executed integrated marketing campaigns to increase enrollment rates. Developed conversion-focused copy and collaborated with design teams to create impactful promotional materials.

Integrated Marketing Campaign Management Copywriting Brand Strategy Digital Marketing Team Collaboration

Digital Marketing Analyst

Info Trek Sdn Bhd

Mar 2021 - Oct 2021 (7 months)

Managed multiple marketing campaigns, ensuring timely delivery and alignment with business objectives. Optimized landing pages and executed EDM campaigns, achieving high open rates.

Campaign Management Digital Marketing Google Analytics Email Marketing Reporting Performance Analysis WordPress

Marketing Management Protégé

Sime Darby Auto

Nov 2020 - Mar 2021 (4 months)

Monitored website performance and supported strategic marketing planning for car models. Analyzed traffic to increase showroom visits and coordinated vendor relations for promotional materials.

Strategic Planning Marketing Support Event Planning Reporting Customer Engagement

Marketing Management Protégé

Sime Darby Auto

Nov 2020 - Mar 2021 (4 months)

Managed website performance and supported strategic marketing planning for various car models. Analyzed website traffic and coordinated vendor relations for promotional materials.

Marketing Strategy Performance Analysis Event Planning Reporting Digital Marketing Customer Engagement Data Analysis Strategic Planning

Education

Degrees, certifications, and relevant coursework

Universiti Teknologi MARA

Bachelor of Business Administration (Hons.), International Business

2017 - 2020

Grade: Dean’s List

Completed a Bachelor's degree in Business Administration with a focus on International Business, achieving Dean's List recognition for academic excellence.