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@salmiahhameed
Results-oriented marketing and sales professional with 10+ years of experience.
I am a results-oriented marketing, business development, and sales professional with over 10 years of experience driving brand growth, lead generation, and revenue acceleration across Malaysia and Southeast Asia. My expertise lies in full-funnel strategies, performance marketing, CRM automation, B2B sales, and client acquisition. I have a proven track record of growing new business, securing high-value partnerships, and leading cross-functional teams aligned with strategic business goals to consistently deliver measurable results.
In my most recent role as Head of Marketing, I led 360° campaigns across digital and programmatic channels, achieving a remarkable 2x return on ad spend. I developed branding and messaging strategies that significantly increased engagement and credibility. My experience in business development includes crafting growth strategies that unlocked new markets and increased revenue, implementing structured lead qualification processes, and building strong B2B relationships that resulted in high-value deals.
Throughout my career, I have consistently exceeded revenue goals, optimized internal workflows, and delivered persuasive sales presentations. I am passionate about leveraging data-informed insights to shape outreach and service offerings, and I thrive in dynamic environments where I can contribute to strategic marketing and sales initiatives.
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Work history, roles, and key accomplishments
KKKL Travel & Tours
May 2024 - Apr 2025 (11 months)
Led 360° campaigns across digital, influencer, and programmatic channels, achieving 2x ROAS on RM250k+ ad spend. Developed branding, visual identity, and messaging strategies to drive engagement and credibility.
2Stallions Agency
Jan 2022 - Apr 2024 (2 years 3 months)
Crafted growth strategies that unlocked new markets and increased revenue. Implemented structured lead qualification processes, increasing conversion rates by 30% within one year.
Caspian Digital Solutions
Mar 2021 - Dec 2021 (9 months)
Spearheaded client acquisition and exceeded quarterly revenue goals. Built a pipeline of high-potential leads and streamlined follow-up processes using CRM automation.
Sun Media Corporation
Jun 2011 - Feb 2019 (7 years 8 months)
Grew advertising revenue through strategic planning and campaign execution. Partnered with the creative team to develop ad content and messaging tailored to key account objectives.
Emerald Capital Development
Jan 2007 - Jan 2011 (4 years)
Managed property sales, exhibitions, and customer servicing initiatives. Engaged walk-in prospects and led one-on-one consultations that contributed to over 40 unit sales.
Degrees, certifications, and relevant coursework
Executive Diploma, Business Studies & Administration
Studied marketing principles, sales techniques, business communication, management, and administrative operations. Focused on real-world business applications.
Software and tools used professionally
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