Vanessa Riccio
@vanessariccio
I optimize commercial planning, inventory, and operations through analytics, automation, and forecasting.
What I'm looking for
I've driven commercial planning, demand forecasting, and inventory optimization across retail, pharmacy, travel, and energy businesses. My work combines SQL, Power BI, Excel modeling, and operational strategy to turn complex data into measurable decisions.
At Reserva, I managed multi-brand commercial planning and inventory rebalancing across a 426k+ unit portfolio, funneling 44% of excess volume into liquidation and promotional channels. I also helped exceed online Black Friday revenue targets by 108.9% while reducing average discount depth by 5.2 percentage points.
At Grupo Profarma, I used IQVIA retail audits and ERP data to shape pricing, market-share, and GTM strategies for nine private-label brands. I contributed to gross margin growth from 38% to 42% and generated more than R$750k in incremental revenue in one promotional month.
More recently, I've built AI-enabled applications, n8n workflows, database integrations, WhatsApp automation, and multi-agent systems that reduce manual work and speed deployment. Across my career, I've reduced stockouts by 36%, cut excess inventory by 30%, and built practical processes that help teams move faster.
Experience
Work history, roles, and key accomplishments
• Architected custom digital applications, responsive web portals, and client
landing pages utilizing cutting-edge AI development environments (Lovable,
Claude Artifacts/API), accelerating deployment timelines by over 50%
compared to traditional development cycles.
• Designed and deployed autonomous end-to-end integration workflows using
n8n, connecting CRMs, PostgreSQL/SQL databases, and communic
• Led multi-brand commercial planning, demand forecasting, and dynamic pricing architectures across enterprise e-commerce platforms, safeguarding gross margins and aligning cross-departmental operations.
• Modeled and executed comprehensive inventory rebalancing and excess stock clearance strategies across a 426k+ unit portfolio, successfully funneling 44% of excess volume into high-velocity liqui
• Directed competitor intelligence, pricing elasticity studies, and market share growth strategies for 9 proprietary private-label brands across national retail pharmacy networks.
• Synthesized complex IQVIA retail audit databases with internal ERP metrics to uncover category white spaces, track market share progression, and design dynamic promotional pricing models.
• Drove category gross margin
• Managed end-to-end portfolio supply chain execution and master data in SAP, tracking supplier lead times, automating replenishment orders, and maintaining a 98% vendor Service Level Agreement (SLA).
• Resolved recurring distribution center intake discrepancies and vendor non-compliance issues by establishing structured fiscal invoice (NFS-e) audit and procurement reconciliation protocols.
• Part
• Analyzed cross-channel sales patterns, inventory velocity, and sell-through metrics across Retail and Wholesale units to optimize seasonal assortment allocations and replenishment schedules.
• Synchronized showroom sample logistics, wholesale pre-order cadences, and digital catalog inventory feeds, achieving a 100% on-time delivery rate across nationwide collection launches.
• Mitigated end-of-s
• Evaluated product profitability, sales velocity, and store-level inventory coverage across fine jewelry retail categories, identifying optimization opportunities through advanced analytics and market trend analysis.
• Engineered custom inventory coverage and purchase allocation models in Advanced Excel with Power Query and dynamic formulas, factoring point-of-sale stock levels to balance SKU dis
Business Operations and Inventory Planning Analyst
Aug 2019 - Apr 2020 (8 months)
• Audited and updated product master data across global retail brands to ensure pricing accuracy, SKU descriptions, and catalog consistency across 75+ international locations.
• Monitored core retail sales metrics, inventory sell-through, and category turn rates to inform portfolio planning and replenishment cadences, identifying top-performing SKUs and rebalancing replenishment frequency.
• Track
• Drafted, reviewed, and audited vendor contracts and legal documentation for procurement operations, ensuring strict regulatory compliance and document control governance across global and domestic supplier agreements.
• Maintained centralized records and streamlined contract tracking routines across shared drives, reducing document retrieval turnaround times and enabling faster cross-department
Education
Degrees, certifications, and relevant coursework
UERJ
Bachelor's Degree, Economics
2015 - 2021
- Prior to starting the Economics program, completed coursework in Art History at UERJ and Public Administration at UFRJ;
- Completed all required and elective courses in finance and statistics offered by the program.
Universidade do Estado do Rio de Janeiro
Bachelor's Degree, Economics
2015 - 2021
Completed a Bachelor's Degree in Economics, including all required and elective courses in finance and statistics. Prior to this, completed coursework in Art History at UERJ and Public Administration at UFRJ.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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