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Vanessa RiccioVR
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Vanessa Riccio

@vanessariccio

I optimize commercial planning, inventory, and operations through analytics, automation, and forecasting.

Brazil
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What I'm looking for

I'm looking to apply analytics, forecasting, process optimization, and AI automation to improve commercial and operational decisions, build scalable workflows, and deliver measurable business impact.

I've driven commercial planning, demand forecasting, and inventory optimization across retail, pharmacy, travel, and energy businesses. My work combines SQL, Power BI, Excel modeling, and operational strategy to turn complex data into measurable decisions.

At Reserva, I managed multi-brand commercial planning and inventory rebalancing across a 426k+ unit portfolio, funneling 44% of excess volume into liquidation and promotional channels. I also helped exceed online Black Friday revenue targets by 108.9% while reducing average discount depth by 5.2 percentage points.

At Grupo Profarma, I used IQVIA retail audits and ERP data to shape pricing, market-share, and GTM strategies for nine private-label brands. I contributed to gross margin growth from 38% to 42% and generated more than R$750k in incremental revenue in one promotional month.

More recently, I've built AI-enabled applications, n8n workflows, database integrations, WhatsApp automation, and multi-agent systems that reduce manual work and speed deployment. Across my career, I've reduced stockouts by 36%, cut excess inventory by 30%, and built practical processes that help teams move faster.

Experience

Work history, roles, and key accomplishments

Independent Contractor logoIC
Current

AI Operations & Automation Consultant

Jul 2026 - Present (2 months)

• Architected custom digital applications, responsive web portals, and client
landing pages utilizing cutting-edge AI development environments (Lovable,
Claude Artifacts/API), accelerating deployment timelines by over 50%
compared to traditional development cycles.
• Designed and deployed autonomous end-to-end integration workflows using
n8n, connecting CRMs, PostgreSQL/SQL databases, and communic

Reserva logoRE

Senior Business Operations & Commercial Planning Specialist

Sep 2025 - Jul 2026 (10 months)

• Led multi-brand commercial planning, demand forecasting, and dynamic pricing architectures across enterprise e-commerce platforms, safeguarding gross margins and aligning cross-departmental operations.
• Modeled and executed comprehensive inventory rebalancing and excess stock clearance strategies across a 426k+ unit portfolio, successfully funneling 44% of excess volume into high-velocity liqui

Grupo Profarma logoGP

Market Intelligence & Business Strategy Analyst

Jan 2024 - Sep 2025 (1 year 8 months)

• Directed competitor intelligence, pricing elasticity studies, and market share growth strategies for 9 proprietary private-label brands across national retail pharmacy networks.
• Synthesized complex IQVIA retail audit databases with internal ERP metrics to uncover category white spaces, track market share progression, and design dynamic promotional pricing models.
• Drove category gross margin

Grupo Profarma logoGP

Business Operations & Supply Chain Analyst

Jan 2023 - Dec 2023 (11 months)

• Managed end-to-end portfolio supply chain execution and master data in SAP, tracking supplier lead times, automating replenishment orders, and maintaining a 98% vendor Service Level Agreement (SLA).
• Resolved recurring distribution center intake discrepancies and vendor non-compliance issues by establishing structured fiscal invoice (NFS-e) audit and procurement reconciliation protocols.
• Part

Grupo SOMA logoGS

Commercial Planning & Operations Analyst

Jan 2022 - Jan 2023 (1 year)

• Analyzed cross-channel sales patterns, inventory velocity, and sell-through metrics across Retail and Wholesale units to optimize seasonal assortment allocations and replenishment schedules.
• Synchronized showroom sample logistics, wholesale pre-order cadences, and digital catalog inventory feeds, achieving a 100% on-time delivery rate across nationwide collection launches.
• Mitigated end-of-s

Monte Carlo logoMC

Business & Inventory Planning Analyst

Oct 2020 - Jan 2022 (1 year 3 months)

• Evaluated product profitability, sales velocity, and store-level inventory coverage across fine jewelry retail categories, identifying optimization opportunities through advanced analytics and market trend analysis.
• Engineered custom inventory coverage and purchase allocation models in Advanced Excel with Power Query and dynamic formulas, factoring point-of-sale stock levels to balance SKU dis

Dufry do Brasil Duty Free Shop logoDS

Business Operations and Inventory Planning Analyst

Aug 2019 - Apr 2020 (8 months)

• Audited and updated product master data across global retail brands to ensure pricing accuracy, SKU descriptions, and catalog consistency across 75+ international locations.
• Monitored core retail sales metrics, inventory sell-through, and category turn rates to inform portfolio planning and replenishment cadences, identifying top-performing SKUs and rebalancing replenishment frequency.
• Track

Chevron logoCH

Procurement Operations Analyst

Aug 2017 - Jul 2019 (1 year 11 months)

• Drafted, reviewed, and audited vendor contracts and legal documentation for procurement operations, ensuring strict regulatory compliance and document control governance across global and domestic supplier agreements.
• Maintained centralized records and streamlined contract tracking routines across shared drives, reducing document retrieval turnaround times and enabling faster cross-department

Education

Degrees, certifications, and relevant coursework

UE

UERJ

Bachelor's Degree, Economics

2015 - 2021

- Prior to starting the Economics program, completed coursework in Art History at UERJ and Public Administration at UFRJ;
- Completed all required and elective courses in finance and statistics offered by the program.

Universidade do Estado do Rio de Janeiro logoUJ

Universidade do Estado do Rio de Janeiro

Bachelor's Degree, Economics

2015 - 2021

Completed a Bachelor's Degree in Economics, including all required and elective courses in finance and statistics. Prior to this, completed coursework in Art History at UERJ and Public Administration at UFRJ.

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