Pedro Raposo
@pedroraposo
Business Analyst building AI-powered CRM automations and data-driven GTM strategies.
BrazilWhat I'm looking for
I’m a Business Analyst who turns messy customer and operational data into measurable growth. I specialize in building automation systems that improve engagement, reduce churn risk, and make teams faster through centralized knowledge and workflows.
In my current role at Hyperfy, I designed and implemented 5+ automated email workflows from scratch using Mailerlite + n8n, reaching 18–20% open rates and ~2% CTR across a 13k+ contact base. I also built 5+ CRM and operational automations integrating n8n, OpenAI, Supabase, and Slack, including AI-powered draft responses.
Previously at JoGo Growth Experts, I led GTM strategy, competitive intelligence, and market research across 8 acceleration projects. I structured KPI workflows, managed institutional NPS through 20+ discovery interviews, and delivered cohort analysis and BI performance dashboards to executive leadership.
Earlier, I strengthened my foundation in process thinking and execution. At AD&M Consultoria Empresarial, I mapped and redesigned 15+ macro-processes in BPMN using Bizagi Modeler for risk and compliance, and I completed an intensive trainee program covering business modeling, finance analysis, pricing strategies, and UX frameworks.
Experience
Work history, roles, and key accomplishments
Business Analyst
Hyperfy
Nov 2024 - Present (1 year 7 months)
Designed and implemented 5+ automated email workflows (onboarding, re-engagement, churn recovery) with MailerLite + n8n, driving 18–20% open rates and ~2% CTR across a 13k+ contact base. Built 5+ CRM and operational automations integrating n8n, OpenAI, Supabase, and Slack, and supported product/community operations via a 30+ article knowledge base and a 300+ member community.
Business Analyst
Jogo Growth Experts
May 2023 - Aug 2024 (1 year 3 months)
Led go-to-market strategy, competitive intelligence, and market research for 8 acceleration projects across multiple startup verticals. Improved retention and customer experience through KPI workflows and 20+ discovery interviews, and built cohort/BI performance dashboards; also designed lifecycle marketing funnels in Customer.io and executed Meta Ads campaigns.
Business Processes & People Consultant
AD&M Consultoria Empresarial
May 2018 - Jul 2019 (1 year 2 months)
Mapped, modeled, and redesigned ~15 macro-processes in BPMN using Bizagi Modeler for a governance, risk, and compliance project at Infraero, identifying operational gaps and structural bottlenecks. Completed a 6-month trainee program covering business modeling, corporate finance analysis, pricing strategies, and UX frameworks.
Business Administration Intern
Central Stockroom (UnB)
Jul 2017 - Apr 2018 (9 months)
Supported operational logistics and high-volume materials inventory control, including public/vendor support and reconciliation tasks. Consolidated spreadsheet data in Microsoft Excel to maintain accurate operational records.
Education
Degrees, certifications, and relevant coursework
University of Brasilia (UnB)
Bachelor of Business Administration, Business Administration
2016 - 2022
Bachelor of Business Administration (Business Administration, Management and Operations) at the University of Brasilia from 2016 to 2022.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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